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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women? This led us to new questions.

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24 Top YouTube influencers to check out in 2024

Sprout Social

And YouTubers have consistently built full-blown brands, media careers and product lines. If you’re interested in learning more about how you can seamlessly find and manage influencer relationships, all the way from onboarding and project assignment through to execution, request a demo of Tagger by Sprout Social today.

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Should I stay or should I go? Marketers’ POV on how long they’ll stay in social

Sprout Social

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A lasting career in social media requires more than just enthusiasm for the job.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

The most-commonly used are Hootsuite (10.8%), Sprout Social (20.2%), and Buffer (13.9%). The report authors speculate that factors like connecting daily with coworkers face-to-face may more than compensate for work/life balance concerns.

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Sprout Social named a Best Workplace for Parents by Great Place to Work two years in a row

Sprout Social

I’m happy to share that Sprout Social has been named a Great Place to Work® Best Workplace for Parents for a second consecutive year! At Sprout, we believe that all parents should be empowered to take the time needed to raise a family while having a flourishing career. A post shared by Sprout Social (@sproutsocial).

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. Members who are Sprout customers receive previews of Sprout feature releases so they can play an active role in helping shape the product.

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Automating dependency updates with Dependabot

Sprout Social

Sprout Social’s Android mobile app is a powerful native application that keeps our customers plugged in to their social media presence on the go. One of our values on Sprout’s engineering team is to act with purpose and focus. To learn more about Sprout’s engineering team and culture, visit our careers site.

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