Harp Interactive

OCTOBER 6, 2010

Thanks to their inherent viral features (such as activity feeds, friend invites, notifications etc), social networks provide the ideal platform for spreading the word about your campaign and your brand. When someone enters a campaign within a social network they can invite their social network friends with a few clicks of their mouse.

Types 317

Types Facebook Notification Survey 317

Webbiquity SMM

MAY 10, 2016

These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more. Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? 5) Edgerank Checker.

Tools 100

Tools Sample Samples Facebook 100

Mindjumpers

FEBRUARY 21, 2014

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation.

Engagement 226

Engagement Sample Samples Upcoming 226

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. First, you need to identify your brand’s goals and objectives for partnering with an influencer for a marketing campaign or content collaboration.

Influencer 94

Influencer Social Media Nielsen Collaboration 94

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

Sentiment 92

Sentiment Metrics Hashtag Review 92

Convince & Convert

JULY 16, 2013

This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71 I’ve been been a true believer in social media user since my first discussion on AOL in 1990. 71 percent — a pale shadow of the conversion rates for email and search.

Data 148

Data How To ROI Survey 148

The Realtime Report

AUGUST 29, 2012

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. The company recruited people using social media, and at Parkinson’s research conferences.

Social Networking 161

Social Networking Research Sample Samples 161

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 87

Video Film Content How To 87

Buffer Social

JANUARY 21, 2019

Great campaigns happen at the intersection of marketing and psychology. This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Knowing the factors that affect decisions will help take your social media marketing to the next level.

Influencer 108

Influencer Groups Groups Social Media 108

Pixlee

DECEMBER 13, 2021

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. Seek their opinions about potential products, recent campaigns, or new services through Q&As, surveys, and polls. Run Engaging Influencer Marketing Campaigns.

Strategy 52

Strategy UGC Brands Apparel 52

Buffer Social

JANUARY 25, 2022

. - Alison Hazinski, owner of One and Only Paper On social media, Hazinski describes her approach as "treating my customers like my friends." " This means framing social media content as though if she's keeping her real friends up to date on her business.

Small Business 91

Small Business Marketing Retail Education 91

Convince & Convert

JANUARY 25, 2016

To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. Social Media. “I

Brands 60

Brands Loyalty Discount Telecommunications 60

Diva Marketing Blog

FEBRUARY 23, 2009

However, the industry is still at the early stages of determining how social media research (my term), which is based on the raw talk of our customers, can be used as a credible decision making tool that complements traditional research methodologies. 50% of ad campaigns provide no sales lift. 

Research 40

Research Social Media Cymfony Sample 40

Hootsuite

JUNE 12, 2023

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy?

Consultant 105

Consultant Social Media How To Skills 105

Hootsuite

APRIL 13, 2020

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. According to a recent survey , nearly half of all digital ad dollars are spent on video. . But not if you use our guide to social media video specs.

Video 144

Video Social Media Resources YouTube 144

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).

Social Media 115

Social Media Groups Groups Team 115

Sprout Social

MAY 26, 2020

You could also take a YouTube survey asking your viewers what they’d like to see from you as Cut did in the following post on their Community tab. Also, you should cross-promote your videos using other social media platforms to get as many views as possible. We sample all of it—from Japan’s matcha to Argentina’s mate.

YouTube 130

YouTube Social Media Marketing SEO 130

Sprout Social

MAY 30, 2024

According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. In fact, our 2024 Influencer Marketing Benchmarks Report shows most marketers struggle to measure the ROI of their influencer campaigns because of the complexity of influencer marketing.

Price 84

Price Cost Influencer ROI 84

Adam Sherk

MARCH 2, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

Survey 193

Survey Twitter Digg Hitwise 193

Sprout Social

OCTOBER 10, 2018

Do you know what your ideal customer on social media looks like – literally? Welcome the world of social media personas. And thanks to the sheer amount of data we can gather via social media, doing so is arguably easier than ever. Why marketers need social media personas.

Social Media 105

Social Media Engagement Brands How To 105

agora pulse

MARCH 1, 2021

If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. If you have, you have entered your email address, clicked ‘’sign me up,” and started to receive a juicy, monthly newsletter filled with “the hottest posts and latest social media news,” right?

How To 174

How To Hashtag LinkedIn Newsletter 174

Webbiquity SMM

MARCH 14, 2017

Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” 1 ) FotoFlexer.

Tools 186

Tools Sample Samples Price 186

Social Media Strategies Summit

APRIL 4, 2019

According to the 2019 Influencer Marketing Benchmark Report , nearly two-thirds of marketers surveyed intend to increase their spending over the next 12 months. . In fact, Influencer Marketing ROI and improving metrics to track campaign results are consistently noted as the biggest challenge facing the industry in 2019 and beyond.

ROI 103

ROI Influencer Marketing How To 103

Hootsuite

DECEMBER 8, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. A sponsored post is any social media post you’ve paid to promote. Brands pay to publish native ads on a social platform like Instagram or Facebook.

HootSuite 95

HootSuite How To Influencer Instagram 95

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. How to Choose the Right Platform for Employee Advocacy. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Writtent Blog

DECEMBER 6, 2023

Survey your customers for great ideas. Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible. Survey your customers for great ideas. Share product samples with as many people as you can. Set up a PPC campaign. Be everywhere.

Small Business 98

Small Business Marketing Compete Directory 98

Sprout Social

NOVEMBER 29, 2018

According to a Marketing Profs and CMI study, the majority of surveyed businesses (63% of them) don’t have a documented content strategy. A simple blog post includes brainstorming, drafting, editing, minimal graphic design work (at the very least for a featured image) and then of course social media promotion.

Content 111

Content How To Upcoming Campaign 111

Mindjumpers

AUGUST 7, 2012

The study is based on the findings of a survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults. The State of Social Media in Norway.

Study 264

Study Twitter Mobile Survey 264

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Social Media 208

Social Media Tools Netvibes Sample 208

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 212

Research Social Media B2B Marketing 212

Webbiquity SMM

MARCH 7, 2017

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Social Media Campaign Builders. 1) Rafflecopter.

Campaign 201

Campaign Tools Social Media Sample 201

Razor Social

APRIL 17, 2019

Evolutionary computing is coming up with solutions to problems where we don’t have any sample results we could use to help. A 2017 report by Statista found that over 90% of people surveyed said that getting personalized content was ‘very/somewhat’ appealing’ Content personalization is on the rise.

Marketing 109

Marketing Software Data Curation 109

ProBlogger

DECEMBER 10, 2014

There’s no doubt social media is important for businesses to engage with potential and existing customers. Social media is best used for engagement. Social media is best used for engagement. Social media allows you to sell (without actually pushing). It’s marketing 101.

Social Media 53

Social Media Metrics Class HootSuite 53

Convince & Convert

APRIL 5, 2012

This is Episode 10 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Teague , who handles social media for the PGA Tour. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Sports 114

Sports Social Media Survey Hashtag 114

Webbiquity SMM

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

MARCH 27, 2013

How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. ” How to turn LinkedIn into a relationship filter by SmartBlog on Social Media. ” Social Media Minute: 25 B2B Marketing Uses of LinkedIn by MLT Creative. Optimizing Your LinkedIn Profile and Use.

LinkedIn 209

LinkedIn Tips Hubspot B2B 209