The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Snapchat Location Ads.

Advertising 112

Advertising Social Media Real Estate Facebook 112

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. This time, women can enter by using the website or mobile app; both allow them to set goals and share their progress. Under Armour Women (@UAWomen) September 4, 2012.

Campaign 180

Campaign Apparel Social Media Posterous 180

Social Media Strategies Summit

MARCH 25, 2021

After all, social media – a key driver of social commerce – is used by more than half the world’s population , rising to three-quarters or more in markets like Northern and Western Europe, and North America. Simply put, all of this means social commerce is already too big to ignore – and it’s only going to get bigger!

Examples 223

Examples Retail Instagram Buy 223

Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift.

Social Media 106

Social Media Marketing Retail Energy 106

Unmetric

MAY 10, 2019

The month of Ramadan is a great opportunity for brands to display some of their best marketing campaigns. To help you with your Ramadan 2019 social media campaigns, we’ve curated 13 of the most engaging pieces of related content that brands have done in the past. — U Mobile (@umobile) May 19, 2018.

Engagement 92

Engagement Social Media Retail Curation 92

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

The Realtime Report

OCTOBER 31, 2012

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. ” The brand hopes that this engagement will also remind fans about the Halloween-themed items on Dunkin’ Donuts menu.

Mobile 145

Mobile Instagram Twitter Loyalty 145

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Starting this month, advertisers both large and small can run campaigns on Instagram. This is big! Facebook Ads and Banner Ads.

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Starting this month, advertisers both large and small can run campaigns on Instagram. This is big! Facebook Ads. Much more….

Social Media 100

Social Media Instagram Retail Buy 100

The Realtime Report

DECEMBER 16, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook. Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch).

News 156

News Instagram Social Media Twitter 156

Social Media Strategies Summit

MAY 10, 2019

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience.

Brands 109

Brands Retail Marketing Mobile 109

Pixlee

DECEMBER 15, 2021

billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. billion in 2025? Trends to Watch in 2022. from 2021 through 2028.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman.

Case Study 114

Case Study Marketing Directory Retail 114

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content.

Social Media 67

Social Media SMS UGC Marketing 67

The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Using iBeacon, the mobile app delivers personal information to users based on their current location in-store. Are consumers willing to give retailers precise information about their location?

Apple 149

Apple GPS Retail Wireless 149

Convince & Convert

JUNE 27, 2014

Dana’s team has put together the Sprouts Love Expansion campaign. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. . And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds.

Retail 148

Retail Marketing Sports Team 148

Unmetric

MARCH 29, 2019

In recent times we have brands bringing pranks to social media. The Food and Beverage Industry is the biggest prankster on Social. The Food and Beverage industry published the most number of April Fool’s Day posts on social. This was closely followed by the Hospitality and the Retail Industry. They were: 1.

Social Media 113

Social Media Analysis Instagram Campaign 113

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. Source: Mobile Marketer.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. Adidas ’ recent campaign is a brand safety success story.

Reputation 131

Reputation Tools Brands How To 131

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers.

B2B 190

B2B Social Media Comparison Discount 190

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

Activities 143

Activities Social Media Mobile Geotagging 143

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Idaconcpts

FEBRUARY 6, 2013

Businesses have been turning to social media to connect with their consumers in a new and exciting way. While the Hispanic community has been included in those marketing campaigns, few have been directed right at them. Furthermore, Latinos are taking over social media in a big way. Image Credit: Latism.org.

Social Media 132

Social Media Foursquare Communities Mobile 132

Oktopost

MAY 11, 2020

Social media offers a multi-functional and useful channel for communications. Especially in today’s increasingly connected world, the smart implementation of social media in your business continuity plan can make or break a business. But how does social media fit in a business continuity plan?

Social Media 75

Social Media How To Social Media Management Organization 75

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. She could also segment her campaigns according to shop location (i.e. is an outdoors and sporting goods retailer.

Strategy 93

Strategy Social Media Hashtag ROI 93

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. The number of families who do their back-to-school shopping on their mobile phones is on the rise. About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Log on to your Discover homepage. Don’t have an account yet?

Campaign 60

Campaign How To Retail Template 60

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 108

SMS Strategy Marketing How To 108

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Create a hashtag to promote a specific employee advocacy campaign.

Social Media 111

Social Media Guidelines HootSuite How To 111

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

UGC 52

UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

UGC 52

UGC Widget Retail Discount 52

Buzz Marketing for Technology

JUNE 5, 2013

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Hootsuite

AUGUST 15, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. Later, retailers adopted Black Friday. Use social media marketing to promote your sales in advance. Email marketing campaign.

Strategy 101

Strategy Discount Marketing Retail 101

Ignite Social Media

AUGUST 1, 2018

According to the Snapchat Back to School article, US users spent over 130 million hours on the app during the back to school time period last year, making it a great place to reach the app’s young audience of school goers on mobile. Launch a Campaign. Another effective way of engaging users on Snapchat is to launch a campaign.

Campaign 101

Campaign Retail Mobile Social Media 101