Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your latest campaign?

Campaign 60

Campaign Social Media Content How To 60

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Twitter Followers. Twitter Retweets. Twitter Conversation (measured in @mentions).

Analytics 350

Analytics Social Media Trendrr Digg 350

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI.

Analytics 72

Analytics Tools Twitter Hashtag 72

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Strategy 109

Strategy Tips Twitter Marketing 109

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Or simply, did all the metrics increase?

Analytics 98

Analytics LinkedIn Data Metrics 98

Social Media Strategies Summit

APRIL 24, 2024

Instagram isn’t just one of the world’s biggest social networks. If you’re going to deliver results, you need to constantly analyze your campaigns to understand what’s working (and what isn’t). If you’re going to deliver results, you need to constantly analyze your campaigns to understand what’s working (and what isn’t).

Metrics 130

Metrics Instagram Engagement Social Media 130

Sprout Social

MARCH 11, 2020

Below we’ve highlighted how to find your most successful social media posts, broken down by platform. As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. What makes a post “successful,” though? Link Clicks.

Social Media 123

Social Media How To Metrics Analytics 123

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

DECEMBER 22, 2022

What is an engagement network? Simply put, engagement networks are shareable. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. — Sprout Social (@SproutSocial) November 30, 2022. Each network got an overall soft goal like reach, inspiration or amplification.

Strategy 106

Strategy Metrics Team Social Media 106

Sprout Social

OCTOBER 12, 2020

Social marketers know this—according to the latest Sprout Social Index , 69% of marketers say their primary goal for social is increasing brand awareness. There are plenty of brands out there finding creative ways to stand out on social platforms, especially on Twitter. hey @duolingo , i'm coming for your ass.

Content 143

Content Metrics UGC Conversation 143

Sprout Social

OCTOBER 4, 2021

The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. Key metrics here include impressions, engagements and click-throughs. You can also dig into the details with our network-level paid performance reports.

Data 124

Data Metrics Sentiment Analytics 124

Oktopost

OCTOBER 28, 2021

In this post, we’ll explore the benefits of social selling for B2B, and how marketers can take advantage of social selling tools to meet their buyers where they’re at – and get them to convert. What is Social Selling? What are social selling tools, and why should you use them? When using LinkedIn, Discover.ly

Tools 144

Tools B2B Price ROI 144

Akamai Marketing

JULY 6, 2011

Because I KNOW you still use number of followers as a success metric and because of that, you need to know who they are. I mean if you have 10,000 followers or fans, but 1/2 of them are bots or people who haven’t use the social network in 45 days, is this really something to toot your horn about?

Klout 221

Klout Twitter Creative Commons Facebook 221

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Since each network is unique, start by looking at content across each individual social network.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Keyhole.co

MARCH 7, 2022

Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. What is A Social Media Report? Here we’ll show you the essential metrics you should include in your social media reports to make smart decisions and streamline your efforts. Share of Voice.

Report 52

Report Social Media Metrics How To 52

Unmetric

NOVEMBER 12, 2019

Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. How did competitors react to the campaign? There is some truth to that.

Social Media 84

Social Media Analysis How To Analytics 84

SocMed Sean

JANUARY 21, 2019

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge. It’ll be shared via social media.

ROI 269

ROI Social Media CSR Knowledge Base 269

Sprout Social

JUNE 22, 2016

But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles.

Data 101

Data Social Media How To ROI 101

Visually SM

JULY 20, 2020

Therefore, amid the decline in the engagement of social networks such as Facebook and Instagram — with their mysterious algorithms —, it became necessary to invest more and more in a format capable of holding attention, which would result in positive metrics for the success of a page. Viral content.

Social Media 130

Social Media Engagement How To Social Networking 130

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 130

Metrics Strategy How To Tourism 130

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Quick Jump. What is an employee spotlight?

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

MARCH 4, 2021

Sprout’s own social media publishing solution comes with robust content curation features to find relevant and engaging posts to share with your social media audience. The Find Content tool crawls through social media platforms to discover the most shared content across major social networks. 25% curated content.

Curation 140

Curation Data Content UGC 140

Likeable

APRIL 13, 2021

Twitter, by contrast, just needs a credit card, and for most promotions that seems about right. Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?)

Platform 95

Platform CPM CPC Advertising 95

Unmetric

JUNE 11, 2019

SumAll , an analytics tracking tool, automates your social media and marketing needs. The tool offers a daily email update on the top line metrics of content that best resonated with your audience. The charts are also useful in helping you get a better understanding of your brand’s performance on social. Zoho Social.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source. Campaign medium.

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Sample Code Social Media HootSuite URL 145

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 112

Brands Sentiment How To Analysis 112

SocMed Sean

JULY 9, 2018

Find the best time to analyze press releases from Facebook, Instagram, Twitter, Google+ and other networks. See when’s the best time to plan a budget for upcoming campaigns and in-depth analysis on how customer service works. Setting up automation tools such as referral links or landing pages for a campaign.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Unmetric

OCTOBER 25, 2019

Unmetric was a pioneer back then with metrics that today have become industry standard such as average reply time and response rate to user tweets. Now that the social networks were answerable to Wall Street, the free lunch was removed and brands were expected to pay for play. Pictured above: The Unmetric platform in 2012.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. — Sprout Social (@SproutSocial) July 4, 2022. How to use hashtags.

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Keyhole.co

MAY 25, 2022

Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies. A typical social media analytics report looks like this: Source. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. What should I work on next?

Social Media 93

Social Media Notification Social Media Management Metrics 93

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Guest post by Rosemary McKee.

Eventful 145

Eventful Social Media Badge Hashtag 145

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). I think anyone who has had any experiences in social PR has had their own personal mini Fyre Island incidents. Can AI Improve PR?

Analytics 164

Analytics Influencer Issues Metrics 164

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. We are excited to announce that Sprout’s Cross-Network Paid Performance Report is here to help.

Strategy 97

Strategy Aggregator Overview ROI 97