Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

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Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Or all of them?

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Social Media Tips Marketing HootSuite 267

Keyhole.co

APRIL 26, 2023

You can’t bear to ignore these metrics because they essentially help you chart your growth on TikTok. Before we tell you what metrics you should focus on, let’s start with the fundamentals. TikTok analytics are metrics that depict the success of a TikTok account. What is TikTok analytics?

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Metrics Analytics Tools Overview 52

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

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Metrics Social Media Analytics Report 108

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

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Hashtag Analysis Twitter Sentiment 52

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? CPM) compared to brand awareness campaigns ($0.34 Quantity still matters.

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Research Report Social Media CPM 257

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

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Examples Campaign Tips Hashtag 141

Keyhole.co

FEBRUARY 3, 2023

So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions. Track your Instagram account with Keyhole Top must-track Instagram metrics Hold on a bit!

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Metrics Analytics Instagram Hashtag 52

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

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Metrics Social Media CPM CPC 112

Waxing UnLyrical

JULY 27, 2016

” So, recalling the purpose of the campaign is the most insightful thing I do. When I hit writer’s block, I tell myself something like: “Em, this campaign you are creating will help kids with childhood cancer. That description is morbid to me, but it helps me realize that a campaign is going to cause change.

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Sprout Social

AUGUST 17, 2022

For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. Keep track of metrics including average response times and engagement volume to ensure that you’re consistently growing and improving.

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Campaign Social Media Tools Hubspot 124

agora pulse

MAY 30, 2017

Don’t count Twitter out. In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Whether you use Twitter for publishing, monitoring, or customer service, you need to measure your efforts. Here’s a handy list! Best of all?

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Analytics Tools Twitter Hashtag 130

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Union Metrics.

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Analytics Twitter Tools Strategy 104

Waxing UnLyrical

JULY 29, 2016

Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. Because, remember, this isn’t just about coming up with the perfect metrics for your campaign, it’s about ultimately being a change agent for your organization. What floats your boss’ boat?

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Keyhole.co

MAY 29, 2023

The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 Apple’s campaign was ingeniously simple.

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Campaign Social Media Hashtag Trends 52

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish.

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Analytics Social Media Tools Price 179

Waxing UnLyrical

JULY 22, 2016

added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. How do you start to soothe your panicky conscience that is having an anxiety attack over being pulled into the AVE graveyard despite its best efforts, and start to complement your meaningful work with equally meaningful metrics?

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Metrics URL Campaign Influencer 100

Sprout Social

MAY 9, 2017

With social media sites like Facebook, Twitter and even Pinterest, you have plenty metrics to measure the success of your campaigns. Thankfully there are some Instagram metrics you can (and should) track to measure your efforts. What this metric tells you: How engaging is your content. Comments Received.

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Metrics Instagram Hashtag Engagement 109

Sprout Social

JANUARY 2, 2019

2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. Understanding these goals and metrics will set you up for an actionable, measurable ROI. Below are some common goals for businesses on social media alongside the metrics you can track to help you better reach those goals. Download Here.

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Campaign Social Media Metrics Trends 111

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Campaign Report Social Media How To 86

Keyhole.co

OCTOBER 27, 2022

Using a hashtag tool, you’ll be able to track how your campaign performed, but also uncover key findings about your audience and your competitors. Which Hashtag Metrics Should I Track? You should always aim to prove the effectiveness of your marketing campaigns. Which Hashtag Metrics Should I Track?

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Hashtag Analytics Metrics ROI 98

Ignite Social Media

DECEMBER 4, 2023

For example, Twitter/X has been experiencing a lot of changes lately that brands need to consider. Test With Paid Campaigns As John mentions, brands don’t need to rush to establish an organic presence on every new platform that launches. As Lisa, a SVP at Ignite, predicts, “I think a lot of brands are going to jump ship.”

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Social Media Brands How To Metrics 91

Socialmedia.biz

AUGUST 21, 2018

Other popular platforms, including Instagram, Twitter and LinkedIn have also quickly emerged as the go-to channels for social media marketing, where you can use ephemeral images and videos to drive conversions, generate leads, and create a more meaningful relationship with your customer base. Impressive, isn’t it?

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Metrics Social Media LinkedIn Analytics 70

Direct Marketing Observations

OCTOBER 17, 2011

Last week I asked via Twitter what the shelf life of a blog post was. In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Soft metrics could be measured in so many ways beyond the lifespan of a “campaign” if we set them up to be.

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Metrics Content Campaign Reputation 148

Convince & Convert

NOVEMBER 23, 2010

I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1. Twitter followers and Facebook fans and the most egregious example.

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Metrics Postrank Klout Marketing 127

Keyhole.co

DECEMBER 7, 2022

There are several reasons why Twitter is a valuable tool for any marketer. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In many ways, Twitter is like a digital business card. Twitter has almost 450 million monthly active users.

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Analysis Twitter How To Comparison 52

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers!

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Metrics Social Media Marketing URL 60

Sprout Social

FEBRUARY 8, 2021

Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Key metrics to look for: Impressions. Engagements. Impressions.

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Report Social Media Metrics Team 129

Likeable

JUNE 18, 2019

So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time. And my bounce rate is nearly everybody?

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Metrics Marketing Analytics Eventful 72

Koka Sexton

JANUARY 2, 2023

With millions of users active daily, platforms such as Twitter, Facebook, LinkedIn, Instagram, and YouTube have become invaluable to businesses who are looking to expand their customer base and generate new leads. Another way to track the success of social media campaigns is through insights. Types of Social Media Platforms.

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Social Media Hashtag Microblogging Metrics 98

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Still not sure what metrics to track for your specific business?

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Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

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Brands How To Sentiment Metrics 108

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard.

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Metrics Twitter Comparison Report 40

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Still not sure what metrics to track for your specific business?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

MARCH 23, 2022

Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. New Snapchat analytics metrics. Conviva’s metrics pack a punch, especially with its daily automated data collection and long-term reporting. 7 Snapchat metrics to track. Let’s get to it!

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Analytics Tools How To Metrics 144

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Step 3: Benchmark the sources and metrics Now, it’s time to measure and compare key metrics to understand where your business stands against the competition. Want to dive deeper?

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Sentiment Analysis Metrics Trends 95

Keyhole.co

DECEMBER 11, 2020

Plus, you get a beautiful user interface that makes reporting a joy: By providing quality social media analysis, Keyhole arms you with the relevant metrics you need about specific campaigns, hashtags, keywords, or social media accounts — on Twitter and other social media platforms. Union Metrics. TweetBinder.

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Hashtag Metrics Analytics Sentiment 98