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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. It challenged teenagers to test their attention spans.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format.

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Shoptalk 2022: Key Trends and Takeaways

Pixlee

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 107
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5 ways social media listening increases customer advocacy

Sprout Social

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Identify trends : Social listening pinpoints changing preferences and emerging trends. Social listening plays a vital role in this area. What is customer advocacy?

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What social media tasks to automate and what to personalize

Sprout Social

Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. Collaborate with other teams and departments Social media managers establish clear lines of communication, foster a culture of knowledge sharing and work with others to develop and execute integrated campaigns that drive results.