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Shoptalk 2022: Key Trends and Takeaways

Pixlee

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75
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Starbucks Social Media Strategy: A Deep Dive Into Viral Campaigns

Keyhole.co

Uses multiple content formats Engages with the audience Follows viral trends Social listening Shares product updates Builds customer relationships Offers customer support Provides social proof Key takeaways from Starbucks’ social media marketing strategy Trends always come and go. Track multiple FB campaigns on Keyhole 2.

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Trending Sources

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning.

Campaign 138
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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

If you’re able to expand awareness, tell your brand’s story in a compelling way, or foster customer loyalty beyond one-time purchases, you can consider yourself a “social success.”. Build Brand Loyalty with Discounts and Coupons. In technical terms, this is called loyalty marketing. Image via Instagram. Need evidence?

ROI 246
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3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent.

UGC 41
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 118
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How to find & vet content creators for your next campaign

Sprout Social

Sometimes brands partner with creators for specific campaigns or launches. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. Ask your followers. Set up some time to chat.

Campaign 101