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10 social media monitoring tools to inform your campaigns

Sprout Social

These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. If you’re already using HubSpot as your CRM, consider how the platform can double as your social media monitoring tool of choice. How could social media monitoring help you build better campaigns?

Campaign 125
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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns.

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Top B2B Brands on Social Media

Social Media Strategies Summit

This is likely due to the fact that decision makers across industries are active on social media. Did you know that 39% of B2B industry professionals list the inability to reach the right people at the right time as their biggest obstacle in using social media effectively? 1 Hubspot is a Resource for Marketing Decision Makers.

B2B 150
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13 key tools for your influencer marketing campaigns

Audiense

Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Do you have the right toolkit to succeed? Influencer Nurturing.

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How marketing automation empowers your team, and whole org

Sprout Social

There has never been more customer, competitor or industry data available to marketing teams. As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. What’s the difference between email marketing and marketing automation?

Team 110
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Must have digital skills for PR pros

Sherrilynne Starkie

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. Having a solid knowledge of the media industry and good contacts are both probably more important now than ever before, but with industry consolidation and newsrooms downsizing, change is the only constant.

Skills 179
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Content Strategy Tips from Top B2B Brands

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.” Their download rates improved 300%.

B2B 93