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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. Sound familiar?

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How a social media consultant can help your business

Sherrilynne Starkie

Industry certifications prove a social media consultant’s practical skill too. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Automation and workflows such as Asana, Trello, Hootsuite, Buffer, BuzzSumo, Marketo, Hubspot, etc.

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Top B2B Brands on Social Media

Social Media Strategies Summit

This is likely due to the fact that decision makers across industries are active on social media. Did you know that 39% of B2B industry professionals list the inability to reach the right people at the right time as their biggest obstacle in using social media effectively? 1 Hubspot is a Resource for Marketing Decision Makers.

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Content Strategy Tips from Top B2B Brands

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Dominate Your Niche Image source: HubSpot/PoweredbySearch Who wants to read about marketing automation software?

B2B 93
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Must have digital skills for PR pros

Sherrilynne Starkie

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. Having a solid knowledge of the media industry and good contacts are both probably more important now than ever before, but with industry consolidation and newsrooms downsizing, change is the only constant.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

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Guide on How to Start a Business Blog Part 2

Writtent Blog

Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog. For example: HubSpot is one of the fastest growing internet marketing software companies in the U.S., Use this checklist from HubSpot to help you create great content and promote engagement.

Hubspot 96