Laurel Papworth

JULY 2, 2013

Walk away with a social media strategy, campaign, tools. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

Course 102

Course Social Media Press Release Class 102

agora pulse

DECEMBER 14, 2016

Analyze Campaigns – If you are issuing press releases or campaigns then you need to monitor the public reaction. Do people like your campaign? Monitor Influencers – We have talked a lot about influencer marketing this year and that’s because it’s super important. Do they have questions?

Tweetdeck 60

Tweetdeck Social Media Management Press Release Influencer 60

Laurel Papworth

JUNE 7, 2016

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef.

Course 40

Course Training Social Media Press Release 40

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef.

Class 85

Class Training Social Media Case Study 85

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media gives you an opportunity to exert influence onto customers and prospects. That influence often translates to interest; people want to hear what you have to say. Kirtsy is a social news network; there are also forums and even Yahoo! Your target market might be hiding in a niche forum somewhere out there.

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Proactive Report

NOVEMBER 10, 2012

Firing off a marketing campaign into a void of the unknown is like shooting a shotgun in the middle of a wide field in the dark, hoping to hit a rabbit. A full Social Media audit across all blogs, forums, micro blogs, feeds and channels reveals things that an ivory tower view will not. Expand Your Network of Influencers.

Mobile 111

Mobile Reputation Social Graph Skills 111

agora pulse

SEPTEMBER 2, 2020

This involves engaging fans on forums and social media, providing fast answers, and supporting sales and customer support teams. You wouldn’t start a client campaign without a strategy, would you? Much of our work is on Twitter, so our team uses Tweetdeck to closely monitor influencers, mentions, and lists. Proofing content.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Audiense

MARCH 30, 2017

Lüfkens: At the 2008 World Economic Forum, I saw that we had participants using Twitter to share their thoughts and findings with other attendees, and the wider world. These lists are now plugged into Audiense for list management, analysis, and DM campaigns. I think, lastly, that governments need to open up a little on social media.

Study 60

Study Case Study Press Release Curation 60

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Buffer Social

JUNE 1, 2016

Well, first, it’s a great platform for building relationships with influencers. and plan your PR campaigns accordingly. But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones. and “How many pipelines do you use?”.

Social Media 40

Social Media Hubspot Marketing Engineering 40

ProBlogger

MARCH 12, 2015

From startups to small businesses, many companies’ content marketing campaigns burn out due to a lack of ideas. If your business exhibits at trade shows or appears at other events, you have a great opportunity to get new content ideas – as well as detailed interviews – from the attendees and influencers you interact with during the event.

Eventful 20

Eventful Content Startup How To 20

Diva Marketing Blog

MAY 19, 2009

Susan was named a Fellow of the Society for New Communications Research in 2008 and speaks regularly at social media conferences like BlogHer and New Comm Forum. Don’t ignore them either, but remember that the key is influence, not volume. For example, 1-800-Flowers did a great campaign recently honoring mom bloggers.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Buzz Marketing for Technology

JUNE 27, 2008

Consider the influence of information literate workers within their local communities. Groups like the National Forum for Information Literacy ([link] have highlighted the fact that not everyone in todays society, whether in the United States or elsewhere, have the fundamental information skills to survive in todays information-rich world.

Library 100

Library Compete Skills Proposal 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

FEBRUARY 22, 2021

Consider how 65% of B2B buyers consciously focus more on credible content from industry influencers. If you have to choose between a branded hashtag and a public hashtag for your awareness campaign, go public. For example: to promote their new partnership, SAP made sure to tag Siemens in their post accompanying their press release.

B2B 137

B2B Social Media Hashtag Press Release 137

Convince & Convert

JANUARY 21, 2014

A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. When it came to interactions with the marketer, only direct interactions influenced sales. All in all, user-generated content influenced sales far more than anything the marketer did.

Study 167

Study Social Media Forums Case Study 167

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. How to Influence Powerful Social Media Users for Traffic and Attention (Dosh Dosh): How do you influence the influencers?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 3 Interview Influencers. #4 Use Influencer Marketing. Take an influencer out to lunch. Interview Influencers. But there is a way to do both: do audio interviews of influencers and experts on your topic. 4 Optimize for Google Questions. #5 5 Do On-Site Optimization. #6

SEO 0

SEO Google Sites Engineering 0

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Sally Falkow reports research on new influences in the B2B buying process (e.g., How search can boost your social media campaigns by iMedia Connection. Social Media Affecting BtoB Buying Behavior by The Proactive Report. Tweet about the video.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

FEBRUARY 13, 2017

The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

DECEMBER 30, 2015

Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. While interviews may be an avenue to gather testimonials and quotes, you may also use them for gathering insight from industry influencers you may have never met before.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. While interviews may be an avenue to gather testimonials and quotes, you may also use them for gathering insight from industry influencers you may have never met before.

Types 60

Types Content Diagrams Posterous 60