Justin Levy

NOVEMBER 12, 2009

Have you sat back and scratched your head wondering how the Obama campaign did it? David Plouffe was the campaign manager and chief architect of the Obama presidential campaign. The Audacity to Win (Amazon affiliate link) takes you closer than any other account of the Obama campaign has.

Review 100

Review Video Comparison Campaign 100

Justin Levy

NOVEMBER 12, 2009

Have you sat back and scratched your head wondering how the Obama campaign did it? David Plouffe was the campaign manager and chief architect of the Obama presidential campaign. The Audacity to Win (Amazon affiliate link) takes you closer than any other account of the Obama campaign has.

Review 100

Review Video Comparison Campaign 100

Justin Levy

JANUARY 20, 2010

Well, that is exactly what Coca-Cola has done as part of their “Open Happiness&# global marketing campaign. Create advertising and marketing campaigns that get people to think and then when they talk about you, engage and interact with them when you can. 250 discount if you use "JUST25" when registering!

Flash Mob 246

Flash Mob RSS Feed Reader Creative Commons 246

Josh S Peters

FEBRUARY 15, 2010

Do you run a direct mail campaign of some sort? When you’re getting ready to get things integrated the first thing you’ll want to do is… Analyze your existing online and offline marketing campaigns. Do you have a newsletter you’re running? Add your social info on there as well. Let people know where to find you.

Social Media 119

Social Media Marketing Patterns Lijit 119

Justin Levy

JUNE 21, 2010

This allows Gatorade to fuse multiple sources of data and make real-time decisions based on how, for example, a marketing campaign is being received by the community. 250 discount if you use "JUST25" when registering! Yes, it actually looks like a real command center with most of the gadgetry that I daydream about having in my office.

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Jon Loomer

OCTOBER 30, 2015

Now this tool focuses on creating a “campaign” that can be embedded anywhere, whether it be on Facebook or your website. Disqus Comment System : I’ve used Disqus pretty much from the jump. I’m perfectly happy with Disqus. I currently use Infusionsoft for email campaigns, tagging and deep reporting.

Tools 114

Tools Facebook Marketing Tweetdeck 114

Josh S Peters

SEPTEMBER 18, 2009

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Justin Levy

JUNE 23, 2010

I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. 250 discount if you use "JUST25" when registering! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. United States License.

Facebook 259

Facebook Marketing Privacy Class 259

Justin Levy

MAY 9, 2010

250 discount if you use "JUST25" when registering! JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Powered By Headway Go To Top Administrator Login Copyright © 2010 Justin Levy All content © Justin Levy.

Social Media 100

Social Media Upcoming Marketing Committee 100

Josh S Peters

OCTOBER 20, 2009

Recently I wrote an article about The GAP, ROI, and Awareness where I laid out the 4 basic types of marketing campaigns. There are many sub campaigns that can fall under these, but these 4 cover the vast majority and each have their own metrics. 4 Types of campaigns and their metrics 1. Here we would be looking at Impact.

ROI 161

ROI Social Media Metrics Loyalty 161

Justin Levy

AUGUST 4, 2009

I have inked a deal with Pearson Education/Que Publishing to write a book tenatively titled Facebook Marketing: Designing Your Next Marketing Campaign. 250 discount if you use "JUST25" when registering! Today is a special day for me as I announce signing my first book deal. The book is slated for release in January.

Facebook 157

Facebook Marketing RSS Feed Reader 157

Justin Levy

JULY 14, 2009

The blog-driven campaign included voting to determine how the funds would be distributed between the charities. You’ll be doing charities you support a great service when you share links to their campaigns, or to articles about causes you care about. You can read about the results here.

Social Media 100

Social Media MySpace Widget Flickr 100

Justin Levy

MAY 12, 2010

250 discount if you use "JUST25" when registering! Identifying the Alarms Being able to identify the alarm and knowing what you need to be listening for is the first step. What types of alarms should you be aware of? A phrase, then, of impatience, thud of Blakes wings of excess. United States License.

RSS 113

RSS Feed Reader Creative Commons Comments 113

Techipedia: Tamar Weinberg

MARCH 4, 2010

Pam says that she’s experienced great service and low prices (especially with their Twitter discounted rate) — and the “rooms were spacious&# too. Both Pam and Joe talk about the social media/Twitter discount. Two days ago, they launched a new campaign to replace the old one.

Hotels 245

Hotels Social Media Communities Discount 245

Social Media Strategery

APRIL 27, 2010

During my campaign for city council last summer and fall, I was blogging, facebooking, tweeting, and emailing; but what many people said they appreciated the most was my full-color postcards, some of which I physically mailed to people but most of which I used as a business card whenever I met someone or to leave it in their door.

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Justin Levy

JULY 12, 2009

When President Obama was on the campaign trail, ESPN caught up with, then, Senator Obama and Reggie to profile the Chief of Stuff. 250 discount if you use "JUST25" when registering! There have been some very interesting articles on Reggie and surrounding him considering himself the “Chief of Stuff&#. Guess what?

Transportation 124

Transportation RSS Organization Wikipedia 124

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Shower them with discounts or monetary compensation. In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Social Media Strategery

JUNE 15, 2010

From his revolutionary campaign to his first memo while in office to the Open Government Directive , President Obama has moved Government 2.0 Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. Barack Obama I can’t forget our current President – under his watch, “Gov 2.0″

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Social Media Strategery

DECEMBER 24, 2009

This year, we developed and implemented their social media campaign, including all of the social media engagement described above as well. This year, we developed and implemented their social media campaign, including all of the social media engagement described above as well. Discount Timberland uk: cool.nice post.

Gov 2.0 81

Gov 2.0 Social Media Web 2.0 Wiki 81

The Way of the Web

JUNE 24, 2010

Even discounting the 99% of content which may be skateboarding dogs on Youtube, that still leaves more valuable information than I will ever have the time to read and access in my lifetime, including the sites run by the UK Government. Tags: Charity / Cause · Digital Culture blog comments powered by Disqus Blog Partners:

Repository 31

Repository Blogroll Disqus Journal 31

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Doesn’t that hamper the overall effectiveness of their social media campaigns if they don’t keep SEO in mind as well? Much like SEO. It was a branding initiative.

SEO 178

SEO Social Media Marketing Digg 178

Social Media Strategery

OCTOBER 25, 2008

blog comments powered by Disqus « Previous Entries Next Entries » Popular Comments Featured Tags Identify the Right People to Manage Your Social Media Initiatives The Evolution of the Social Media Evangelist Twenty Theses for Government 2.0, Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

FEBRUARY 9, 2010

Second – I would love to find ways to engage the public in the creation and brainstorming of outreach campaigns. If we can find ways to engage from the very beginning, we will be much more likely to find champions that can help spread the word and should be able to develop more effective campaigns that will really resonate with people.

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

MAY 26, 2010

That’s why I loved when Alex Ross told the story of Katie Dowd , Katie Stanton , and Caitlin Klevorick at the State Department (fast forward to the 2:00 minute mark of this clip ) who came up with the idea for the Haiti Red Cross text messaging campaign. Discount Timberland uk: cool.nice post. Barcode Software Gov 2.0

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. – is a good thing.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I did this with a web designer that I have chatted with often, he offered a discount and I “forced&# him to take his full price.

Products 267

Products Consultant Price Social Media 267

Social Media Strategery

NOVEMBER 20, 2009

And this isn’t just for communication classes, this would apply to political science majors (Barack Obama’s campaign anyone?), Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. You see, social media shouldn’t be a class – it’s interwoven throughout a lot of classes.

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

AUGUST 18, 2010

She is an active member in PRSSA, which has gained her many professional experiences with communications, public relations, campaign strategies and social media. Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. is, But They Do Need to Experience It Six Villains of Gov 2.0 The Whole. : The Whole. :

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

OCTOBER 6, 2008

I often address social media strategies in consultation for PR companies and I have found the most effective people operating in this area are the early adapters or those who have embraced the tools wholeheartedly as end users, rather than highly qualified graduate types which we use for more traditional campaigns. Good luck in the hunt.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Techipedia: Tamar Weinberg

MAY 5, 2010

On the other hand, you can also share the same discount code across all social platforms. Share the 10OFF discount code for everyone, for example. Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned.

Facebook 279

Facebook How To Marketing URL 279

Social Media Strategery

MARCH 7, 2010

isn’t a communications campaign, a mobile app, or way to share information solely for the sake of checking the “transparency&# box in a government directive. isn’t a communications campaign, a mobile app, or way to share information solely for the sake of checking the “transparency&# box in a government directive.

Gov 2.0 119

Gov 2.0 Forums Collaboration Data 119

Social Media Strategery

AUGUST 8, 2010

Some hints to identify the right one [link to post] – Posted using Chat Catcher [link] Foursquare Check-In Campaigns: Worthwhile for Consumers? Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. BlogWorld Expo Blog [.] The 9 traits of a successful social-media manager [.] The Whole. :

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

MAY 21, 2009

What we have here is actually a tremendous opportunity to peer into the minds of our public and begin to measure the efficacy of messaging campaigns. Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. This is a great option rather than having to purchase a pricey stereo system for the whole house.

Gov 2.0 94

Gov 2.0 Social Media Chemicals Report 94

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

For the entire day, I discounted the idea that anything would be wrong (and that it was really a cold, after all). with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on.

Reputation 125

Reputation Chemicals Issues Consultant 125

Convince & Convert

AUGUST 10, 2010

I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. Perhaps not, but that audience size shouldn't be entirely discounted either. But does it have more influence? link] jaybaer Bingo Margaret.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

SEPTEMBER 23, 2010

Compensation was discounts on AOL service, and the social recognition that comes along with being the official moderator of your chat room on Civil War Weaponry. I was literally having a conversation with a client about this exactly, “Can we get a social media campaign completed by Friday?&# , when this arrived. Im Jay Baer.

Social Media 148

Social Media Strategy Energy Consultant 148