Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions.

Cost 94

Cost CPC Facebook HootSuite 94

agora pulse

FEBRUARY 4, 2020

Then you’ll need to find a way to do reporting and keep your sanity. If you run Facebook Ads, you must get a handle on reporting. When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy.

Report 152

Report CPM CPC Facebook 152

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Plan tags and tracking now to report more effectively later.

Campaign 87

Campaign Report Social Media How To 87

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization.

Report 131

Report Social Media Metrics Team 131

Ignite Social Media

APRIL 23, 2020

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.

Campaign 101

Campaign CPA CPM Cost 101

Jon Loomer

AUGUST 23, 2023

Go to your Ads Reporting… This is not within the main Ads Manager interface, so you’ll need to do some digging. You should see the highlights of at least one Benchmark Report. Click “See Report.” In this example, the ad set’s Cost Per on-Facebook Lead is 59% lower than “similar” ad sets.

API 147

API Cost Report Consultant 147

Jon Loomer

FEBRUARY 4, 2024

We have more updates to Advantage+ Shopping campaigns. You couldn’t add a Cost Per Result goal. Now you can remove some placements in your Ad Account Settings that will apply to all Advantage+ Shopping Campaigns. Report back! Defaults were locked in. Since then, Meta has opened it up a bit. Always test and experiment.

Eventful 148

Eventful Conversation Campaign Cost 148

Jon Loomer

FEBRUARY 7, 2024

I created a great campaign, and I’m proud of it, but this just doesn’t seem possible. Over Reporting: This tends to be because you set up something wrong that leads to double or over counting. If Ads Manager is reporting more results than happened, regardless of the source, that’s a problem. Really good.

Report 177

Report Sample Samples API 177

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaign 138

Campaign Engagement Marketing Hashtag 138

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. A Quest For Truth.

Campaign 167

Campaign Guidelines Upcoming Course 167

Jon Loomer

MAY 23, 2023

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign. The same if you cut your CPC or Cost Per Add to Cart in half.

Metrics 165

Metrics CPM Advertising CPC 165

Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. 60% lower cost per purchase. Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Sherrilynne Starkie

FEBRUARY 18, 2020

It means reporters and other news professionals are now restored to the position of influencer. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Here a software company has published a research report using a hook that’s sure to interest reporters.

Fashion 409

Fashion News Report Review 409

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. They cut down on reporting time.

Template 129

Template Templates Campaign Social Media 129

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ You’ll​ be happy​ to know that creating​ a monthly Facebook analytics report doesn’t have​ to​ be complicated​ оr time-consuming.​ In fact, with the right tools, you can have​ an insightful report ready​ in just​ a few minutes.

Template 59

Template Templates Analytics Report 59

Jon Loomer

NOVEMBER 6, 2023

Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective. Meta will focus on Link Clicks and Cost Per Link Click when determining who should see the ad. Click the Customize Columns option in the Columns dropdown to add new metrics to your report.

Groups 182

Groups Groups Facebook Metrics 182

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? 6 factors that affect the cost of influencer marketing. Before we dive into the guidelines used by marketers, agencies, and influencers, I would love to briefly cover the factors that affect the cost of each influencer marketing campaign. Engagement.

Cost 111

Cost Influencer Social Media Marketing 111

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. You’re also responsible for reporting on your results. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

Report 147

Report Social Media Metrics Aggregator 147

Jon Loomer

MARCH 16, 2022

Maybe you’re running a campaign for blog traffic. What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. Depending on your campaign objective and optimization, this may not be the case. Add Columns. Saved Columns.

Conversation 198

Conversation Facebook Metrics Eventful 198

The Realtime Report

AUGUST 15, 2012

According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK. Average cost per click (CPC).

Cost 191

Cost CPC CPM Advertising 191

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning.

Campaign 141

Campaign Social Media Social Media Management Team 141

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Ready to find the right influencers for your brand? Take Inspiration from Your Competitors. So, how can you do this?

Influencer 106

Influencer Campaign Instagram How To 106

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. In this blog, we will walk you through the process of creating a detailed monthly LinkedIn Analytics report, complemented by a free template to get you started.

Template 52

Template Templates Analytics LinkedIn 52

Jon Loomer

NOVEMBER 2, 2017

You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals. Campaign Goals: Traffic. Registrations.

Campaign 133

Campaign Facebook Sample Samples 133

Jon Loomer

NOVEMBER 20, 2023

You can find the Breakdowns dropdown menu between Columns and Reports on the right side of Ads Manager. Note that breakdowns are also found in Ad Reports, but we’ll focus on how they are used in Ads Manager here. For longer running campaigns, you can breakdown by week, two weeks, or month.

CPM 173

CPM Types Campaign Examples 173

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? It allows me to easily compare campaigns and ad sets without making changes. To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. They’re the campaign basics. Cost per Result. Cost per 1,000 People Reached.

Metrics 212

Metrics Facebook CPC Eventful 212

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. In the United States, 33.2 of all U.S.

Marketing 172

Marketing ROI Small Business Yahoo 172

Jon Loomer

SEPTEMBER 15, 2022

You can create custom metrics in either your custom ad reports or within Ads Manager itself. Within custom ad reports, you’ll see the option within “Metrics” on the right… And within Ads Manager, you can see the option to create a custom metric when you customize columns… Here’s a really simple example.

Metrics 214

Metrics Examples Facebook How To 214

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 132

Marketing How To Sample Samples 132

Jon Loomer

OCTOBER 1, 2015

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. If you’re like me, you’re constantly running multiple campaigns of varying objectives. You can no longer avoid them. Click To Tweet.

Report 113

Report Facebook eBook Sample 113

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. Additionally, that tighter audience can drive up frequency, creative fatigue, and ad costs.

Embedding 163

Embedding Eventful Cost Issues 163

Jon Loomer

AUGUST 30, 2023

While I don’t care a whole lot about a 28% lower Cost Per Click or Landing Page View (that doesn’t mean a lower Cost Per Action), the 13% lower Cost Per Product Catalog Sale and 7% lower Cost Per Website Conversion are worth notice and potentially significant. At least, this is how Meta advertises it.

Cost 185

Cost Campaign Advertising Products 185

Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Consider this your guide… The Role of Campaign Objectives It’s common for advertisers to misunderstand the role of campaign objectives. Your performance goal does. Don’t get cute.

Eventful 191

Eventful Conversation Campaign Types 191

OnlineRockersHub Marketing Blog

MARCH 20, 2020

With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008. Pro: It costs $13.25/month

Campaign 88

Campaign Tools Social Media Facebook 88

The Realtime Report

APRIL 20, 2022

Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. As a result, these campaigns are cheaper, mind you they are much less effective. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs.

CPM 172

CPM CPC Social Media Cost 172

SocMed Sean

MARCH 3, 2022

However, after having reported 11 quarters of consecutive user growth, Pinterest began to experience a decline, losing 24 million users in Q2 2021. Here are some thoughts about including Pinterest as an effective part of your campaigns. Campaigns are the highest level of advertising structure on Pinterest. Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195