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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year.

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

So, running engaging campaigns can be daunting. However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools. You still need to carve a memorable niche among audiences, particularly on social media platforms.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can view all Keyhole pricing plans here.

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Top 7 Mention Alternatives For 2024

Keyhole.co

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Social media marketing keeps evolving with each new social app.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. There might be a new automation software slashing marketing costs in half. This could be anything from pricing, limited product range to weak engagement.

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10 best influencer marketing tools you need in 2022

Sprout Social

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

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Mastering Competitor Benchmarking: A Comprehensive Guide For Outperforming Competitors

Keyhole.co

For example, a company compares its marketing campaign ROI to its competitors. Onboarding time, customer acquisition costs, and employee attrition rate are some KPIs companies measure for process benchmarking. From reducing costs to improving product positioning, competitive benchmarking can be a very rewarding process.

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