Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals.

Campaign 87

Campaign Report Social Media How To 87

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. Track your campaign specifics with Keyhole 2.

Social Media 52

Social Media UGC Content Loyalty 52

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. This post outlines 10 key steps in using social listening to satisfy and retain more customers.

Sentiment 142

Sentiment How To Analysis Trends 142

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! 5 Benefits of Social Media Marketing. Lower Cost: Unlike the expense of outbound marketing, businesses do not require big budgets to gain visibility.

Cost 226

Cost Hubspot Marketing ROI 226

Likeable

NOVEMBER 13, 2019

Arguing that ads actually get more efficient during the holiday season, digital solutions agency HYFN conducted a year-long study tracking key engagement statistics and found that between November and December, there was a 10 percent drop in Cost Per View (CPV), and a 56 percent increase in Video View Rate. Encourage Sharing and Engagement.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Little to no cost There are very few upfront costs to this strategy. Be sure to factor in some costs for incentives and planning. Email campaigns are also an effective referral marketing strategy.

Discount 127

Discount Marketing How To B2B 127

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Mindjumpers

MAY 6, 2011

Tweet Written by Tehneyat who works with social media for UK’s largest direct agency, Wunderman , in London. Social is all about: Return on Investment and Brand Loyalty. Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!). Measurements.

Social Media 180

Social Media Loyalty Cost Reputation 180

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 90

Social Media Content Airlines Authentication 90

Social Media Marketing

JANUARY 2, 2023

Digital marketing techniques include the internet, mobile phone, social media, search engine optimization services, and various channels to reach clients. Pretty much every brand is available on one of these social destinations. The objective of any business is consumer loyalty. What is Digital Marketing?

Marketing 136

Marketing Organization Cost Affiliate marketing 136

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

agora pulse

JANUARY 8, 2019

Financial institutions have recently stepped into the social media game more dynamically, realizing they can reach more customers and generate leads through social media marketing. The biggest challenge is estimating the social media ROI. What is Social Media ROI? Why Track Social Media ROI?

ROI 87

ROI Social Media Industry Insurance 87

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

Social Media 52

Social Media Tools HootSuite Marketing 52

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of a Healthy Social Media Influencer Relationship.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of Great Social Media Influencer Relationships. Social media influencer relationships are also great for not appearing too pushy.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

OCTOBER 15, 2019

When you’re managing social media for a startup or handling agency clients with limited budgets, you need to keep costs in check. Here are six ways to get more out of your social media marketing budget. So, how can you optimize spend and do social media management on the lean?

Social Media 72

Social Media Marketing Social Media Management Startup 72

agora pulse

OCTOBER 15, 2019

When you’re managing social media for a startup or handling agency clients with limited budgets, you need to keep costs in check. Check out these six ways to get more value out of your social media marketing budget. So how can you optimize spend and do social media management on the lean?

Social Media 72

Social Media Marketing Social Media Management Startup 72

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. But the conversation shouldn’t be about social media vs. traditional media.

Social Media 111

Social Media Team Focus Group Loyalty 111

agora pulse

DECEMBER 15, 2018

Financial institutions have recently stepped into the game more dynamically, realizing how they can reach more customers and generate leads through social media marketing. The biggest problem remains: estimating the return that comes from social media can leave even the most competent marketers scratching their heads.

ROI 75

ROI Social Media Industry Insurance 75

Ignite Social Media

JUNE 28, 2019

Having a solid targeting strategy, optimizing your audiences, and taking learnings from previous campaigns are key to running cost-efficient campaign on Facebook. Check out the below Social Ad Targeting to Address the Customer Journey articles on the Ignite blog! Phase IV: Loyalty Targeting. Contact us today. .

Facebook 126

Facebook Buy Cost Loyalty 126

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Many marketers will start by searching a database to find influencers for their campaigns. This is where the first of the Five W’s comes into play.

ROI 107

ROI Influencer Marketing Survey 107

Buffer Social

NOVEMBER 20, 2018

Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Building a successful multi-channel marketing campaign. Creating a content plan.

Hashtag 100

Hashtag Campaign Brands Retail 100

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

FEBRUARY 8, 2024

Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Social listening and hashtags tracking tools can help you monitor these metrics effectively. While likes are a positive indicator, conversions provide tangible evidence that your campaign generates actual business results.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Which campaigns and content types fell flat? These are projections to pay attention to if your advertising campaigns take a while to build. Check your social media protocols.

Social Media 111

Social Media Marketing Policies Advertising 111

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. Why is that?

Social Media 186

Social Media Real Estate Survey Eventful 186

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.

Social Media 106

Social Media How To Analytics Cost 106

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Pixlee

SEPTEMBER 17, 2018

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries.

Campaign 67

Campaign UGC Apparel Content 67

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Small Business Mavericks

MAY 13, 2012

One of the biggest benefits to social media marketing is the low cost. Rather than engaging in social media marketing themselves, they are more likely to delegate this role to someone else – often the person responsible for computer maintenance or SEO.

Social Media 126

Social Media Marketing Small Business Loyalty 126

Socialmedia.biz

SEPTEMBER 11, 2018

billion users on social media across the globe and the number is expected to reach 3 billion by 2021. As an effective medium for capturing and nurturing highly-relevant leads, social media should most definitely be part of your overall marketing strategy. According to Statista , there are almost 2.4

Social Media 93

Social Media ROI Influencer Campaign 93