Mindjumpers

NOVEMBER 24, 2010

Working in both PR and digital comms I have been involved with a number of blogger relations campaigns throughout the years. Cover all transport costs – blogging for many is a hobby and therefore any costs incurred are not tax deductable. Goody Bags – always a fan of having something to take away after an event (!)

Blogger 212

Blogger Eventful Transportation Tips 212

Mindjumpers

SEPTEMBER 19, 2011

There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign. Similar Posts: How to Measure the Return On a Social Media Campaign. Infographic by MDGadvertising.

ROI 264

ROI Social Media How To Campaign 264

Mindjumpers

JULY 26, 2010

For a while ago it had a brand awareness of 0 % despite 2 years of heavy TV campaigning. Dumin received US $ 58,000 worth of media coverage, with less than US $ 2,000 campaign budget. This shows that social media is a cost effective channel for creating brand awareness. Can a brand become word of mouth within days?

Brands 208

Brands Disqus YouTube Campaign 208

Mindjumpers

DECEMBER 5, 2011

Many global companies like Ebay have used it and have voted it as more cost effective and an easier recruitment option. For example, when using Talent Direct, LinkedIn manages your recruitment campaign. Access, contact, mange: Access: LinkedIn offers special recruitment tool called LinkedIn Recruiter.

LinkedIn 170

LinkedIn Skills Engineering Cost 170

Mindjumpers

AUGUST 27, 2010

The basic idea behind social media monitoring is that it can provide a cost efficient means to find out, just what exactly are the consumers’ needs and wants. Pay per click “An effective way to lower your pay per click costs is to create landing pages. Another effective feature of SMM is geo-targeting.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

AUGUST 26, 2010

However, choosing the right medium is the one that communicates your message in the best way: - With accuracy - With the largest likelihood of audience comprehension - At the lowest fiscal cost - At the lowest time cost However, you have to remember that the one you choose must meet all of your criteria.

Microblogging 212

Microblogging Policies Disqus Newsletter 212

Mindjumpers

SEPTEMBER 29, 2010

It is free, it doesn’t cost anything but that isn’t true – it is just the currency that is different – time. Not the best thing to do in a recession according to me personally, but most understandable according to the auditor probably. Almost every company has done so. An effect of that has been an increase of social media demand.

Social Media 207

Social Media Disqus Fashion Education 207

Mindjumpers

AUGUST 12, 2010

These are just some tips to get you started, but if you really practice the concept of e-mail marketing, it can be a very cost-effective way to communicate to benefit your business. Relevancy is critical to maintaining subscribers – and expanding your current network. Can you think of other points to add to help others? Let us know!

Tips 206

Tips Marketing Authentication Disqus 206

Mindjumpers

JULY 16, 2010

It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies. It all happened in less than 12 months, so the intensity in the story speaks for itself.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Mindjumpers

AUGUST 27, 2010

The basic idea behind social media monitoring is that it can provide a cost efficient means to find out, just what exactly are the consumers’ needs and wants. Pay per click “An effective way to lower your pay per click costs is to create landing pages. Another effective feature of SMM is geo-targeting.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

The basic idea behind social media monitoring is that it can provide a cost efficient means to find out, just what exactly are the consumers’ needs and wants. Pay per click “An effective way to lower your pay per click costs is to create landing pages. Another effective feature of SMM is geo-targeting.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

JULY 1, 2010

Businesses need to know what their customers and prospective customers want and which channels they prefer, draft a plan, determine the costs and revenues, decide what content they need to provide and what information is relevant to the customer in that particular point in his lifecycle.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

JULY 27, 2010

Online business platforms, traffic tracking and business intelligence make it possible to employ fluid segmentation in a cost-efficient manner. Online business platforms, traffic tracking and business intelligence make it possible to employ fluid segmentation in a cost-efficient manner.

Engagement 198

Engagement Policies Groups Groups 198

Mindjumpers

MAY 24, 2011

Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures. In certain cases it’s good to do your math, plan what you want achieve from your campaign in terms of concrete figures and then work backwards.

Campaign 203

Campaign Social Media ROI How To 203

Mindjumpers

SEPTEMBER 11, 2012

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. The “Do Us a Flavor” Campaign. “ What can you learn from Lay’s “Do Us a Flavor” campaign?

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

Mindjumpers

AUGUST 24, 2012

We’re in a competitive landscape and thereby the placement of ad campaigns can carry along a great effect. Promoted Tweets are priced on a cost-per-engagement (CPE) basis, meaning that a brand will only pay when someone re-tweets, replies to, clicks or favours the Promoted Tweet. Foursquare.

Tumblr 191

Tumblr Foursquare Twitter Trends 191

Mindjumpers

SEPTEMBER 10, 2010

When Burberry created their ‘ Art of The Trench ’ campaign – an online gallery of people wearing trench coats – they had their costumers in mind. The campaign was the first of its kind to not use a large budget for hair, makeup and models. Not only can we see the perfect runways – we can also see how it was all put together.

Fashion 251

Fashion Industry Social Media Blogger 251

Mindjumpers

SEPTEMBER 15, 2010

Bloggers increase PR value Causes or brands have started to reach out to bloggers due to the bloggers’ ability to create a buzz online and create awareness around a certain issue, campaign or product. They have the ability to greatly improve the visibility around a campaign or product in the social media sphere. Word to the people!

Blogger 200

Blogger Social Media Campaign Issues 200

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. Another 25% of a company’s focus is on improving conversion and optimization of campaigns. This is the stage where companies analyse the customer life time values and actually start comparing it to the acquisition cost.

ROI 244

ROI Social Media Metrics Survey 244

Mindjumpers

AUGUST 28, 2012

Marketers gauge the success of social media campaigns using a handful of metrics, including site traffic, conversion rate, new fans/subscribers, re-posts/re-tweets, page views and increased revenue. Social media marketing: Inarguably cost-effective. Social media marketing is also cost-effective.

Strategy 228

Strategy Facebook Metrics Advertising 228

Mindjumpers

JULY 14, 2010

This basically means that profits for instance comes longer down the priority list – great customer service is seldom the most cost effective way to run a business. Customer service is first priority The core of the entire company is bringing happiness and delivering a wow-effect to all everyone that gets in contact with Zappos.com.

Nielsen 223

Nielsen Disqus Social Media Fashion 223

Mindjumpers

JULY 1, 2011

So, what’s better than Lady Gaga’s social media campaign for the release of her album ‘Edge of Glory’. Benefits of Putting Cost in Social Media [infographic]. Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative, even though many marketers think it doesn’t cost much.

Social Media 154

Social Media Overview Upcoming Cost 154

Mindjumpers

FEBRUARY 12, 2013

Finally, with online marketing, costs can be managed much more effectively and overall marketing budgets can even be squeezed to shoestring quantities while still garnering nice results; especially in viral campaigns. No marketing campaign, no matter how radically edgy or new, can lose sight of that basic and very old fact.

Marketing 249

Marketing How To Advertising Campaign 249

Mindjumpers

JULY 20, 2011

Social media is no longer a support media, independent campaigns are designed for it and it’s counted as a separated revenue stream. Further, a great part of this cost is dedicated towards hiring the right people to do the job. Online ads are becoming more social and spending on lead generation and email marketing is shrinking.

Company 270

Company Social Media Survey Exercises 270

Mindjumpers

DECEMBER 7, 2011

Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. It is further explained that it is easier to gather more value with viral content because the cost remains the same.

Content 278

Content Marketing Campaign Cost 278

Mindjumpers

JULY 9, 2012

While some expressed gratitude and respect for Oreo, such as this fan: “ Very glad to support a company like Oreo that joins the campaign for civil rights!”, Your attempt to “normalize” the behavior of homosexuals has cost you a costumer.”. Think about how much business u just killed Oreo. I can’t support a business that supports gays.”

Statistics 264

Statistics Communities Comments Facebook 264