Jon Loomer

MARCH 16, 2022

Maybe you’re running a campaign for blog traffic. When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. Add Columns.

Conversation 198

Conversation Facebook Metrics Eventful 198

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement. That made Twitter’s rebranding a real open goal for marketers.

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Examples Trends Social Media Brands 130

Jon Loomer

OCTOBER 16, 2023

Another example: Value optimization. Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” ” This means that success is measured by the number of conversions your ads generate. .”

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Campaign Price Conversation Advertising 169

Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. There are many examples of a performance goal that is available across multiple objective options.

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Campaign Eventful Conversation Instagram 210

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S.

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Examples Campaign Discount Marketing 92

Jon Loomer

SEPTEMBER 15, 2022

I want to take a second look at custom metrics today and provide two specific examples of how I use them. Before we get to a couple of examples, let’s dig a little deeper into why custom metrics are important. This can be critical to properly evaluate the performance of a campaign. Is it due to the conversion rate?

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Metrics Examples Facebook How To 214

Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. So, clearly, social media is a massive opportunity for higher education marketers. Or something else entirely?

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Education Examples Social Media Meme 264

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. Today, I want to walk through an example of it in use. An example might look like this: [link]. One approach is using URL parameters. Background.

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URL Examples Facebook Analytics 204

Jon Loomer

OCTOBER 2, 2023

Attribution is how Meta gives credit to an ad for a conversion. Established in the ad set when optimizing for conversions, the default Attribution Setting is 7-day click and 1-day view. Report your conversions, by default, based on that Attribution Setting. You want to see how many conversions happened within 7 days, too.

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Conversation Data Advertising Report 175

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 229

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

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Conversation Facebook URL Report 196

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. Social commerce is big business.

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Examples Retail Instagram Buy 221

Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

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Campaign URL Advertising Analytics 174

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Marketing Syndication Adwords News 367

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

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Team Examples Marketing Training 112

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

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Examples Social Media Sentiment Influencer 121

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year.

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Influencer Retail Marketing Discount 112

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? There are countless examples of social proof online.

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comScore Marketing Case Study Review 299

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

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Examples B2B ROI CPA 62

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal.

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Social Media Tips Marketing HootSuite 267

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. But before we get to some examples, let’s discuss why they work so well.

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Influencer Campaign Video Instagram 96

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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Analysis Report Examples Tools 92

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing. What Can You Do With Email Marketing? 3X higher conversion rates.

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Campaign Social Media UGC Marketing 150

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway?

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Conversation Review Marketing How To 136

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Metrics Influencer Campaign CPA 52

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Conversation Facebook Report Advertising 191

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

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Examples LinkedIn Collaboration Case Study 101

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. In 2024, it’s time to truly know your audience by tapping into data.

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Brands Marketing Real Estate Collaboration 148

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

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Social Media Marketing Sentiment Influencer 113

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. Source: GetJenny.

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Examples FAQ Insurance Retail 96

Social Media Strategies Summit

APRIL 21, 2023

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong).

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Conversation Brands Authentication Trends 130

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 99

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Conversation Strategy Social Media Marketing 99

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. On their own, both marketing channels have unique strengths and weaknesses. In this blog post, we’ll discuss two: social media and email.

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Campaign Social Media Marketing Metrics 52

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

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Conversation Facebook URL Eventful 189

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Conversation Facebook URL Report 194

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Conversation Facebook Report Advertising 161