Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. You can learn about audience preferences and how they feel about specific products, campaigns or topics. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

NOVEMBER 10, 2023

For example, a company compares its marketing campaign ROI to its competitors. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. Run sentiment analysis , dig into the reviews and see where you can improve.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

MARCH 21, 2019

At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” When we look at the competitive landscape, there are three opportunities where social listening services can help: Competitor comparison. Sentiment research. Campaign analysis. Overall brand sentiment. Influencer marketing research.

Sentiment 95

Sentiment Research Influencer Analysis 95

Sprout Social

FEBRUARY 8, 2021

Outside of profile and team performance, campaign performance metrics can provide key stakeholders the information they need to make informed decisions. With tags, social teams can track a product launch campaign and communicate those insights back to their product teams. Sentiment (Positive and Negative Mentions). Tag Report.

Report 131

Report Social Media Metrics Team 131

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. And as a bonus, it’s extremely user-friendly.”. Price: Custom.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. When you understand which efforts aren’t working, you can tweak your strategies accordingly to enhance the performance of your campaigns and overall ROI. Analysis of paid campaigns.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. You can analyze multiple profiles, brand mentions, and campaigns within minutes.

Reputation 59

Reputation Brands Construction How To 59

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Share of voice gives you a definitive look at how much your brand dominates on a social network in comparison with your competitors. Now, how cool is that?

Tools 85

Tools Hitwise Analysis Price 85

Hootsuite

SEPTEMBER 14, 2020

Because some experts think number of impressions is a better comparison than follower count, be aware that you might get a different percentage from different calculators. For comparison benchmarks, take a look at our breakdown of Instagram demographics for all 1 billion users in 2020. Impressions.

Metrics 145

Metrics Analytics Instagram Tools 145

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Start by clearly defining your goals and key performance indicators (KPIs) for your social media campaigns. Summarize Your Success. Evaluate Your Influencers.

Template 112

Template Templates Report Social Media 112

Keyhole.co

MARCH 2, 2023

Users can connect their social media feeds to Spotify, upload images directly from their Dropbox accounts, run their email marketing campaigns from the Hootsuite dashboard, and much more. Making both fine and sweeping comparisons is a surefire way of staying ahead of the competition. Get started for free here.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

JULY 13, 2023

Features include sentiment analysis, competitor benchmarking, trend spotting, and more. Hootsuite Enterprise customers can leverage the Brandwatch integration within their existing Hootsuite dashboard, opening up the ability to anticipate trends, measure campaigns, and take action in a single platform.

Comparison 76

Comparison HootSuite Hubspot Price 76

Sprout Social

MARCH 21, 2019

If you want more than a one-dimensional look at your performance, generate a Twitter Comparison Report to see how you stack up against the competition. Its Twitter analytics offerings also include keyword listening , campaign reporting and competitor analysis. Native Twitter Analytics.

Analytics 105

Analytics Twitter Tools Strategy 105

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Razor Social

NOVEMBER 29, 0002

Do a comparison of your account versus your competitors. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem.

Analytics 89

Analytics Social Media How To Analysis 89

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

FEBRUARY 24, 2023

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Source: Salesforce Hootsuite vs. Social Studio: feature comparison and pricing Looking to quickly and easily replace Social Studio with an all-around better social media management dashboard? Want to go deeper?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Razor Social

MARCH 30, 2016

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Sentiment Analysis.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JULY 30, 2019

The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. Share of voice: Volume and sentiment.

Metrics 108

Metrics Social Media Analytics Report 108

Talkwalker SM

JULY 23, 2015

Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region. Campaign Management: Bringing a Local Perspective. Local marketing strategies increase the chances of success for any campaign.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

agora pulse

DECEMBER 28, 2017

Branded hashtags are what you’ve pushed out and encouraged people to share as part of your social strategy, or as part of a campaign — think Coca Cola’s #ShareACoke. If you’re using a listening platform like Agorapulse, you can even create searches for posts with a positive or negative sentiment!

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Webbiquity SMM

FEBRUARY 4, 2013

Without pursuing those “impressions, clicks, sentiment” and other soft measures, it’s unlikely that the “hard” goals of the business will be fully realized. • “In order to break down the silos, develop trust, and gain immediate buy-in, the marketing round should work on this task together. Well…yes, but don’t ignore those other measures.

Review 186

Review Marketing Metrics Meeting 186

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Organic Likes: The amount of people who Like your Page without coming from an ad campaign. Page Likes: This metric shows the total amount of Page Likes and new Page Likes with weekly data comparisons as well. Management. Optimization.

Data 102

Data Social Media How To ROI 102

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Social Media Monitoring Tools. Pricing ranges from $30 to $150 per month.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. This can really help spark ideas for future campaigns around relevant local or national happenings. Check out our Twitter Profiles, Twitter Comparison and Twitter Listening reports in Sprout Social. The Twitter Comparison Report.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

APRIL 23, 2024

A comparison table allows you to define both your insight focuses (columns) and your competition (rows). Sentiment: How positive or negative these engagements are. Online reviews represent a good starting point, but with the right tools marketers can delve deeper into a company’s reputation through sentiment analysis.

Analysis 83

Analysis Sentiment Marketing Reputation 83

Sprout Social

JULY 31, 2019

Read on to get our expert guide on the essentials you should focus on each week of your trial – we’ll take you from how you can easily make your first post in the Compose window and level up to diving into the insights social listening has to offer your campaign. The importance of social media sentiment analysis (and how to conduct it).

Team 83

Team Notification Report Metrics 83

Hootsuite

APRIL 11, 2023

Launching a big campaign Before you launch a new campaign, it’s important to look back at what has worked well – and not so well – in the past. This applies to both your own campaigns and those of your competitors. Compare your most recent results with results from previous social media campaigns or time periods.

Analysis 105

Analysis Social Media HootSuite Tips 105

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Marketing executives: Sharpen campaigns, assess audience stance, and accurately assess campaign success. Sentiment analysis: Analyze the exchanges’ emotional undertones.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

SEPTEMBER 6, 2022

The brand lift study lets you measure the success of your campaign in terms of impressions and ad recall lift. That way, you can adjust your campaigns and promotion strategies to better resonate with them. So, it’s a great tool to have if you plan on launching an influencer marketing campaign involving YouTubers.

Analytics 114

Analytics YouTube Tools Comparison 114

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Example: sentiment). Metrics: Impressions, reach, engagements, mentions, earned media value and sentiment.

Template 128

Template Templates Social Media Brands 128

Keyhole.co

DECEMBER 18, 2023

Most features are focused on analytics and can’t be used as an end-to-end solution for your social media campaigns. Above all, what makes it an impressive Rival IQ alternative is while the latter doesn’t support LinkedIn, Keyhole can streamline LinkedIn campaigns among other platforms. The setup is quite confusing for beginners.

Price 52

Price Hashtag Analysis Sentiment 52

Laurel Papworth

SEPTEMBER 1, 2010

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. Let’s look at some comparisons: Professionally Created: You’ll never see “Official&# on anything social. Is Mardi Gras a flash mob?

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Using social media analytics for cross-channel campaigns. Paid social media: your brand’s ads; PR campaigns; influencers’ posts. Improve data quality.

Data 108

Data Social Media Strategy CPC 108