article thumbnail

How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

For what sort of campaigns might you utilize device targeting? The post How to Target Specific Mobile Devices on Facebook and Instagram appeared first on Jon Loomer Digital. I’ll also create an audience of people who are considered interested in the Samsung Galaxy S6: Audience 1: Galaxy S6 Ownership.

Mobile 175
article thumbnail

Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet? Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Will it attract consumers who are always on the go and have a shorter time-constraint?

Mobile 90
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Use a comparison tool on their phone to find the lowest price. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Image credit: HubSpot.

article thumbnail

Spotzot Launches SpotAds, Claims Realtime Mobile Offers Get CTRs Up To 70%

The Realtime Report

As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting. Many companies are working to change that ratio–making it easier for advertisers to target mobile consumers based on their demographics, location and previous behavior. Have you started experimenting with targeted mobile offers or ads?

Mobile 150
article thumbnail

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). Most marketing teams don’t have the luxury of waiting that long in order to see results, which is where a paid media campaign can help.

SEO 239
article thumbnail

Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. This tool will allow you to dive deeper into the unique traits of your audience and make comparisons against other custom user groups. You can explore variations of Snapchat Insights on both the app and desktop.

Analytics 144
article thumbnail

Social Media Intelligence: What It Is & Why You Need It

Hootsuite

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. The goal of collecting data is to gain a comprehensive understanding of your target audience so that you can tailor your campaigns accordingly. This is where data analysis comes in.