Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 137

Campaign Engagement Marketing Hashtag 137

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. What Can You Do With Email Marketing? Super-high deliverability rates.

Campaign 150

Campaign Social Media UGC Marketing 150

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. It’s a common misconception that social media management platforms are just for marketers. Follower Growth: Indicates the brand’s ability to attract and retain followers over time.

ROI 62

ROI B2B Organization Platform 62

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Laurence D.

Organization 132

Organization Communities CSR Class 132

Convince & Convert

MARCH 14, 2024

Consultants act as a partner or an advisor to the client — the organization or company and are usually sought after to typically help solve an issue or consult on ways a company or organization can improve. For organizations, independent contractors offer a cost-effective way to access specialized skills.

Consultant 145

Consultant Project Cost Resources 145

Social Media Marketing

JANUARY 2, 2023

Since people figured out how to trade, marketing has been set up. Marketing is tied in with associating with your audience at the perfect locations and times. With the ascent of the Internet, this implies that you can interface with your audience effectively on the Internet through digital marketing. What is Digital Marketing?

Marketing 136

Marketing Organization Cost Affiliate marketing 136

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. This is referred to as your organic content strategy, or SEO.

SEO 239

SEO Strategy Tips Marketing 239

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.

Campaign 165

Campaign Meme Instagram Social Media 165

Sprout Social

MARCH 29, 2021

But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Should we totally give up on organic reach and go all-in on ads?”. Even the little things make Adore Me’s Facebook campaigns a standout.

Campaign 142

Campaign Facebook Influencer Embedding 142

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. It’s another metric of efficiency for brand ad campaigns.

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. The Marketing Analyst. Market research, especially at scale, can be costly and time-consuming. The problem?

Organization 125

Organization Sentiment Social Media Management Analysis 125

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100

Metrics Influencer Marketing Survey 100

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. This isn’t to say I don’t do any top-of-the-funnel marketing. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR.

Company 82

Company Marketing Loyalty Metrics 82

Ignite Social Media

AUGUST 31, 2021

Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend. Companies have launched promotional campaigns focused on these attributes. Millennials respond particularly well to nostalgia marketing.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Likeable

OCTOBER 19, 2021

In recent years, organic social tactics have gotten a bad rap—and with organic campaigns on Facebook having an average reach of just 5.5 However, even though brands continue to increase their paid social budgets, it is possible to be successful organically on social. percent , that bad rap is at least somewhat warranted.

Organization 103

Organization How To Discount Influencer 103

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. Boost organic reach and engagement via paid.

Organization 103

Organization LinkedIn Strategy Social Media 103

Visually SM

JANUARY 10, 2021

Word of mouth has always been something important in marketing. Spontaneous manifestations about a company draw attention. Unlike the relationship with influencers, with advocates, there is an organic process. People usually look for positive reviews about a company and what it sells. Organic feedbacks are more reliable.

Company 130

Company Brands UGC Reputation 130

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 106

ROI Influencer Marketing Survey 106

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? The question that small businesses face, though, is whether to invest in paid social media marketing: Can you pay your way to social media success? Or does relying on authentic and organic engagement have the most impact? By Kirsten Herhold.

Small Business 133

Small Business Organization Social Media Authentication 133

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. Stay up to date on company news. But it’s one thing to come up with a creative idea. What’s the big idea?

Campaign 125

Campaign Social Media Marketing Metrics 125

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing 131

Marketing How To Sample Samples 131

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Case Study 114

Case Study Marketing Directory Retail 114

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. The company’s founders understood one critical truth – in a saturated marketplace, simply launching a new product is not enough to get noticed.

Social Media 91

Social Media Marketing Proposal Case Study 91

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 78

Organization Content How To Marketing 78

Sprout Social

NOVEMBER 1, 2023

10 behind-the-scenes post ideas and examples for your next campaign 1. You can create an authentic story by showing how the production set is organized, sharing bloopers and sound bites. Illustrate how your team members navigate working at your company. Take your audience through the entire workday or a specific task.

Campaign 90

Campaign Content Upcoming Authentication 90

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 112

Campaign Brands Communities Industry 112

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pam Hughes

NOVEMBER 2, 2021

Adopting an Agile marketing strategy may be the answer. Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible , and create effective marketing campaigns. It is no longer enough to merely comb through your database and market to your existing contacts.

Campaign 63

Campaign Strategy Marketing How To 63