Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 127

Reputation Tools Brands How To 127

Sprout Social

FEBRUARY 18, 2020

Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time. If they didn’t know of this influencer before, they do now and can keep them in mind for future marketing campaigns. Brand hashtags.

Social Media 133

Social Media Strategy Brands Airlines 133

Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. The app’s parent company. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing.

Brands 114

Brands Meme Hashtag Campaign 114

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Keyhole.co

MAY 9, 2023

An Instagram giveaway is a promotional campaign that helps brands and creators boost their engagement, following, reach, and more on the platform. Only ensure the winners agree on your brand reposting the pictures for marketing campaigns. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Buffer Social

AUGUST 1, 2023

As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. billion views on the viral hashtag, maybe putting our slightly-too-large bite-sized pancakes in a bowl with milk. 0:00 / 1× We accumulated over 1.25

Trends 75

Trends Products Retail Influencer 75

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Use potential hashtags Now, let’s talk about hashtags campaigns. Track keywords and hashtags with Keyhole 6.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Convince & Convert

NOVEMBER 14, 2013

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. At present, the hashtag #reallifeinstagram has been used in 575 posts on Instagram, most of which pre-date the campaign and contain snapshots of old photographs and Polaroid photos.

Project 156

Project Instagram Tourism Airlines 156

Sprout Social

OCTOBER 25, 2022

Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Fast food, retail, sports—those brands can get experimental. When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences. Harness the power of hashtags.

Strategy 127

Strategy Brands Hubspot Survey 127

agora pulse

OCTOBER 6, 2020

Why not team up to offer your new clients a discount at a local restaurant or help a charity promote their campaign? In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Remember to use hashtags like #photocontest so your initiative is searchable.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

agora pulse

OCTOBER 11, 2018

Years ago, influencers touted the benefits of products and services, sometimes without clarifying their paid relationship with the company that produced that product or service. In the case of a code, a retailer can see how many times a specific discount code was used and share payment with the influencer based on those sales.

Influencer 120

Influencer Features Instagram Hashtag 120

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. She could also segment her campaigns according to shop location (i.e. is an outdoors and sporting goods retailer. Their posts had a branded hashtag and content like this: What’s great about this post?

Strategy 92

Strategy Social Media Hashtag ROI 92

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. Emphasize your company’s reputation as an industry leader.

Social Media 111

Social Media Guidelines HootSuite How To 111

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Aim for consistency.

Report 105

Report How To Analytics Social Media Management 105

Sprout Social

OCTOBER 8, 2020

The topics are meant to be relevant to your company in the hopes of being part of your content marketing strategy. Somewhere along the product development process, there was a point where the company checked if the product would solve their current or target customers’ issues. For fresh ideas, go no further than your own company.

Content 143

Content Meeting Process Focus Group 143

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns. There are many types of SMS marketing campaigns, from simple and straightforward to more complex.

SMS 104

SMS Strategy Marketing How To 104

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly.

Sentiment 101

Sentiment Analysis Patterns Price 101

Pixlee

DECEMBER 15, 2021

User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022. More User-Generated Content (UGC).

Social Media 52

Social Media UGC Marketing Influencer 52

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. Paid advertising, on the other hand, works to create campaign conversions.

Instagram 117

Instagram HootSuite UGC Influencer 117

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. The hashtag campaign “Opt Outside” has been a hit. .

Social Media 67

Social Media SMS UGC Marketing 67

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Track comments using keywords or hashtags and analyze them in real-time or historically.

Review 125

Review Brands How To Analysis 125

Keyhole.co

JULY 31, 2023

This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media. Starbucks is always mindful of the unique aspects of their retail business which helped them adopt an investigative approach to answer customer queries by asking targeted questions.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. But first, let’s cover some basics. They Like posts.

Engagement 133

Engagement Brands Review Influencer 133

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. $704 million Generated by Coachella and Stagecoach.

Engagement 110

Engagement Brands Hashtag Eventful 110

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Brands 111

Brands How To Authentication Collaboration 111

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Oktopost specializes in social media management for B2B companies. If your company or its marketing activities are impacted by daily news and world events, Meltwater might be the solution you need. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained.

Brands 94

Brands Retail Campaign Authentication 94

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Add all hashtags to follow.

Social Media 52

Social Media Video Content UGC 52

Sprout Social

SEPTEMBER 30, 2021

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. Healthy snack company, Graze did just that.

Instagram 108

Instagram Bazaarvoice Retail Feed 108

agora pulse

JULY 22, 2020

Some examples of Instagram live collaborations are: nail salons and hair salons, libraries and coffee shops, sunglasses retailers and swimwear brands, or florists and wedding planners. In fact, the company regularly partners with founders , beauty influencers, pop stars, and celebs to show off its products. Shared marketing goals.

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger.

B2B 133

B2B Brands Marketing How To 133

Hootsuite

OCTOBER 19, 2022

Depending on their location, some companies and creators can build out their own TikTok storefronts that allow users to browse and purchase directly within the app. Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. When placing an ad, tap on “custom audience.”

HootSuite 93

HootSuite Trends Feed Feedly 93

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Brand Loyalty. Kimpton Hotels showcases pet friendly accommodations through UGC.

Strategy 59

Strategy UGC Hotels Marketing 59

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” You may have seen those Instagram posts with a hashtag stating the creator is a partner or just plain ‘Paid partnership’ at the top.

UGC 71

UGC Content Case Study Influencer 71

Pixlee

APRIL 5, 2021

Regardless of the type of product or service being sold by a company, people want to know about it before making a buying decision. . After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Content is the Currency of Digital Marketing.

UGC 52

UGC Content Price Influencer 52