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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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5 Social Media Time-Saving Tips for Businesses

Socialmedia.biz

A passion for people or innovations may have built your business over time, however social media silence and inactivity can sink it quickly. Your life’s work won’t fall behind the times when you use these five time-saving social media tips. Strategic Content Management. Take Shortcuts and Use Templates.

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Social media listening examples that will help you unearth better insights

Sprout Social

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. The result?

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Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media? At a glance, Cigna has. 134 Tweets in October.

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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to.

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8 ChatGPT Prompts For Unlocking Social Media Content

Keyhole.co

If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT ‌ can‌can help you create that coveted viral social media content you crave. Every social media marketer’s dream.