Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Social media connectivity is digital bumper stickering. Very, very few.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. Unported License. Reactions: Email This BlogThis!

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Metrics 130

Metrics Strategy How To Tourism 130

Jeff Esposito

JANUARY 5, 2012

IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community. So much like the rallying cry of the 90’s why can’t we all just get along? The post is doubly awesome for the usage of the sweet Scrooge picture.

Library 30

Library News Social CRM Policies 30

Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy?

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos. I’m bummed I missed that one. Maybe Tornados will send me some to review?

Consultant 122

Consultant Metrics Social Media Social CRM 122

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Of course, this isn’t entirely an either/or scenario.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Allowing for and creating communities. It's very easy to forget that Social Media and email can work together.

Social Media 140

Social Media Strategy Tourism Social CRM 140

agora pulse

OCTOBER 26, 2020

In addition, Agorapulse has great social listening options that help social media managers stay on top of key conversations. Social CRM. Agorapulse has a powerful social CRM , making it one of the best social media management apps for building relationships. Social Ads. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Visually SM

JULY 27, 2020

Here are 24 of our favorite social media tools for saving time, getting better results, and making the most of every single social interaction. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. When I ran an agency, I put just as much stock in prospective employees’ Excel abilities as I did in their Word, Powerpoint, or Photoshop skills. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search. Every click. Every Tweet.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we make a viral video that gets thousands of views?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page. Improve and Expand Now that your content is posted to your various social outposts, invite your current customers to make it better. Talk it up on Facebook and the blog.

FAQ 137

FAQ Content Consultant Social Media 137

SocMed Sean

DECEMBER 9, 2011

It’s not something you strive for in a social media campaign. ” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. Social can do both. I wrote a full article on why the phrase social CRM is just stupid.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

JUNE 3, 2010

It's interesting that they are trying to make the CEO the “star&# of the campaign, and put all the attention on him, but he seems woefully inadequate to the task. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? Instead, he had the temerity to say that he “wants his life back.&#

Social Media 156

Social Media Strategy Consultant Social CRM 156

Hootsuite

SEPTEMBER 16, 2022

Benefits of social media scheduling tools. Create social content in advance and plan a cohesive posting schedule for multiple accounts. Manage cross-platform campaigns in a central location. How to create a social media calendar. The best time to post on Facebook, Instagram, Twitter, and LinkedIn.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. This chart shows usage of five major social outposts by organization type.

Social Media 147

Social Media B2B Strategy Consultant 147

agora pulse

JUNE 26, 2019

So, how can you optimize your customer relationship management (CRM) strategy and cultivate a community around your brand? Find out how to build an engaged audience with the help of a social media CRM. As a social media manager , you’re always aiming to publish posts that prompt comments and likes.

Engagement 80

Engagement Social Media Social CRM Social Media Management 80

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). link] Dave Ryan Great Post.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook).

Social Media 130

Social Media B2B Company Consultant 130

Keyhole.co

OCTOBER 19, 2022

Offering a host of features like competitor benchmarking, social listening, brand, and campaign monitoring, influencer analytics as well as social publishing, this is a complete social media management tool your brand or agency needs. . This allows you to benchmark against competitors’ social media metrics.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

NOVEMBER 30, 2022

Offering a host of features like competitor benchmarking, social listening, brand and campaign monitoring, influencer analytics as well as social publishing, this is a complete social media management tool your brand or agency needs. This allows you to benchmark against competitors’ social media metrics.

Analytics 52

Analytics Social Media Tools Price 52

Rebekah Radice

SEPTEMBER 28, 2015

Use Pinterest and Facebook advertising. Hashtags should also be used in your next marketing campaign to align with the theme and message. A5) Use hashtags in your next marketing campaign to align with the theme and message. Use Facebook to Turn a Cold Lead Into a Hot Prospect. Facebook is a visual medium.

Social Media 161

Social Media Tips How To Hashtag 161

agora pulse

APRIL 7, 2020

With a Premier or Agency plan, you can also access competitive intelligence reports for Facebook, Instagram, and Twitter. Engagement: Loomly makes community management surprisingly simple. You can use its engagement interface to respond to Facebook , Instagram , and Twitter comments. No Instagram reports.)

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? All blog owners should do this to see what their community prefers.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

MAY 17, 2012

Are you evaluating user engagement over time or for a specific campaign? Crowdbooster is a social analytics platform that looks at your tweets and Facebook posts and offers suggestions for when to post, who to interact with, and what your audience cares about. Only supports Twitter and Facebook. Crowdbooster.

Social Media Management 162

Social Media Management Small Business Social Media Tools 162

Convince & Convert

SEPTEMBER 21, 2010

Bonus: My list of social media monitoring tools that I collect to share with others and test myself. applications like Facebook, Twitter, Skype, etc. You can manage the entire campaign from a national level and then assign mentions based on location and other factors to individuals on a local level.

Social Media 155

Social Media Radian6 Strategy SM2 155