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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” -@sdgully ( tweet this ).

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Building a New Kind of Cruise Community

Waxing UnLyrical

Lots of case studies and lots of stories of success and failure. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. First, the back story.

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How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise

Convince & Convert

Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. Here, we’re right in the community.” 7itdsjovZ8. Lowe’s (@Lowes) August 5, 2015.

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Top 10 Digital Marketing Conferences of 2018 (Part 1)

Pixlee

With sessions that include case studies, workshops and collaborative sessions that focus on real challenges and future technology innovations, and one-to-one meetings with industry peers, the summit provides a wealth of insight. @CMIContent. March 20-22. Las Vegas, NV. Digiday AI Marketing Summit. DigiMarCon East. DigiMarConEast.

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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Facebook Mobile Studio. Facebook-Curated Editorial Content. Grow: By Facebook.

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Video Content Marketing Strategy, Email Painkillers and Expensive Mistakes

Writtent Blog

To inspire your content marketing strategy , we’ve curated five of the coolest stories we encountered in the past week: 17 Expensive Marketing Mistakes That Cost You Customers. If there’s anything that SMB and enterprise CEOs have in common, it’s a disdain for marketing campaigns that don’t yield measureable ROI.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

JennyBot was available on Slush’s website and mobile app. Source: Acquire Case Study. They implemented a feature allowing “customer care agents to curate personalized shopping carts for customers and share with them via DM, giving a personal touch to the e-commerce experience.”. Slush’s customer service automation.