Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). Today’s picture is much rosier.

Fashion 409

Fashion News Report Review 409

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. You can’t buy advocates, friends, fans, evangelists, or word of mouth.

Buy 113

Buy Social Media Brands Loyalty 113

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

ROI 100

ROI CPA Campaign Buy 100

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? So the things that come to mind are Discord , buy the Discord servers.

B2B 306

B2B Influencer Platform SMS 306

Pam Moore

SEPTEMBER 18, 2017

It is not driving ROI. There seems to be a lot of buzz and excitement about your content, yet nobody is buying. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. It is not driving real traffic to your blog or website. Time: 2pm et

Content 162

Content Training How To ROI 162

Pam Moore

MARCH 9, 2020

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They have become a spitting identical image to everyone else. They forget their core business and marketing goals.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. And, with the right brand advocacy strategy, you can realize a stunning ROI. What they say or post about you can improve brand awareness and influence buying decisions. Why brand advocacy matters for your company 1.

Brands 129

Brands ROI Authentication UGC 129

Pam Moore

NOVEMBER 23, 2017

You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. SoundCloud.

Social Media 165

Social Media How To Marketing ROI 165

Pam Moore

JUNE 2, 2017

We have developed your fast track to social media business success! Tired of no ROI and wasted time and money… look no further than Social Profit Factor! Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Still need more information?

Training 167

Training Communities Social Media Real Estate 167

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. You need to build trust on social media before you expect results. The solution is simple: talk like a human and not a brand.

Examples 62

Examples B2B ROI Analytics 62

Ignite Social Media

JULY 15, 2021

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Pam Moore

SEPTEMBER 19, 2017

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? The top 5 things you MUST know about your ideal customer so that you can create content that engages them to take action to BUY! Bottom line… does your content convert to real business? Time: 2pm et

Content 164

Content Training ROI Compete 164

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Sprout Social

FEBRUARY 2, 2023

#tvintros #meetourteam #fyp #foryoupage #petsoftiktok #petinsurance #meetmypet #dogsoftiktok ♬ original sound – Y2K Throwbacks Use social media consistency to grow your revenue Once you’ve mastered social media consistency, use it to strategically increase your revenue. figopet Links to all products can be found on our blog!

Social Media 110

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Pam Moore

DECEMBER 21, 2020

You need to pick goals and objectives where your digital and social media tactics can have measurable impact. Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. You forgot what a positive ROI looks like.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You need to pick goals and objectives where your digital and social media tactics can have measurable impact. Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. You forgot what a positive ROI looks like.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You need to pick goals and objectives where your digital and social media tactics can have measurable impact. Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. You forgot what a positive ROI looks like. .

Social Media 78

Social Media Template Templates Marketing 78

Buffer Social

OCTOBER 30, 2018

Today’s top influencers aren’t just content creators or media buys – they’re both. According to Invesp , influencer marketing can drive 11 times the ROI of traditional digital marketing. All Devumi social networks have also been deleted.

Influencer 103

Influencer How To ROI Discount 103

Harp Interactive

MARCH 31, 2010

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. Bit.ly : Tracks click through on links to 3rd party content.

Analytics 350

Analytics Social Media Trendrr Digg 350

Pam Moore

JULY 13, 2020

It's also how you achieve a positive ROI on every piece of content you produce. Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy! This is how you establish authority in your niche, regardless how crowded it is!

eBook 141

eBook Content Findability Template 141

Social Media Strategies Summit

FEBRUARY 27, 2020

According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). 3 Social commerce will come into maturity. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pam Moore

JANUARY 28, 2019

Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have in the digital and social landscape of today is change! Social networks such as Facebook has substantial control over how brands communicate with their customers and audience.

Social Media 113

Social Media Marketing How To Template 113

Hootsuite

MARCH 8, 2022

Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. In the meantime, unique Product Pin formats, intelligent ads, and other shopping tools make it easy for people to search, discover, and buy your products from Pinterest. 48% of Americans purchased something on a social network in 2021.

Features 114

Features Price Buy Campaign 114

Pam Moore

SEPTEMBER 9, 2020

Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? A sales and marketing conversion funnel can help ensure that your target buyer finds your content, consumes your content and hopefully chooses to buy from YOU and your business! This is how ROI is achieved!

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

MARCH 31, 2017

Overwhelmed with constantly changing social networks and technology? Unclear what social networks to focus on? Difficulty obtaining funding, budget or stakeholder buy-in? Tired of wasting money on social media training only to find 50 random videos thrown at you that make no sense? We have answers!

Training 165

Training Social Media Brands Small Business 165

Pam Moore

OCTOBER 11, 2016

Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? The concept of people buying from people was not invented by Facebook or any other social network. Social media is really no different if you think about it. Increase ROI of every marketing dollar you spend?

Tips 60

Tips ROI Social Networking Training 60

Pam Moore

JANUARY 8, 2019

If you can't find the WHY to buy something, do something or spend your time on something, you likely won't do it at all. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. It's content that gives us meaning.

Content 112

Content Marketing Training Template 112

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.

Template 167

Template Templates Trends Content 167

Pam Moore

APRIL 22, 2017

According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. 84% of women turn to social networks before making a purchase decision! Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions.

Influencer 166

Influencer Tips Marketing Training 166

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They Buy Much Faster. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Repeat after me: .

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buzz Marketing for Technology

JULY 28, 2010

Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? This is something I am working on for FY11 and will be more than just a social network for our best customers. Stay tuned as I begin to launch this for next year.

B2B 219

B2B Curation Communities Marketing 219

Josh S Peters

FEBRUARY 22, 2013

My Facebook feed (a free service I use from time to time, which you may be aware allows me to maintain social contact with my friends – with, of course, a backdrop of adverts that I can choose not to click on…) has been awash with rampant anger regarding Instagram’s now aborted plan to sell your family album.

Statistics 159

Statistics ROI API Analysis 159

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98

Pam Moore

SEPTEMBER 11, 2019

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? Top 3 Reasons CEOs fear Digital Marketing, Social Media and Social Selling.

Social Media 60

Social Media Training Template Templates 60

Pam Moore

JANUARY 14, 2019

However, fortunately, they aren't going to determine if they follow you, like you or buy from you based upon if you ate a croissant or an egg sandwich. They often end up in a social brand cycle where they never feel comfortable sharing so they sound like corporate speak 24/7. This couldn't be further from the truth. What You Say? .

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Authentication Brands Template Templates 99