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A Demand Generation Guide for Marketers

Koka Sexton

Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. Demand generation is a marketing function that focuses on building awareness, interest and desire for a product or service. A/B testing.

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Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. If you can take your own photos (like this one of my dog), do so.

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Where to Invest in the USA

Your Escape From 9 to 5

Buy & Hold, Flipping or Wholesaling). As discussed in the last post the US has 50 states with varying housing markets and economies. Strong cash flow market: Tennessee, Indiana (These markets can provide good cash flow but less growth). As noted above Indiana is a strong cash flow market and not a huge growth market.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Many online marketing analysts predict that representation on sites like Facebook is quickly becoming just as important as a website for one simple reason. Tourism/Travel/Hospitality.

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Social Ad Targeting to Address the Customer Journey – Phase II : Qualified Targeting

Ignite Social Media

For example, if you are a tourism brand, create an audience of users who have been identified as frequent travelers. If you’re interested in learning more about how to build qualified audience targeting or looking for a hand with your ad buying strategy in general, contact us and we’ll be happy to guide you through our customer journey!

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Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX

Ignite Social Media

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season.

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What to do with your 2020 social strategy now

Sprout Social

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

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