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The Evolving Relationship Between Marketing and Information Technology

Oktopost

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. As Porter emphasizes, “Companies are successful because of people, processes, data, technology and content.

B2B 146
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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. Using a tool streamlines this process so you can prove ROI across platforms, with one hub.

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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Maybe it is an ongoing process and an infinite loop. In this section, you will learn the step-by-step process of how to create a brand community. Follow this process to create a successful community of loyal customers for your brand. Maintaining your brand community and engaging its members is an ongoing process.

Process 162
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Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. While many advocacy programs are informal side projects, sophisticated brands will find ways to formalize and evolve them through dedicated staff, tools, processes and employee training.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

Several years of research has gone into optimizing the ecommerce checkout process. did TikTok really make me buy it?). knowledge of the brand) makes them more likely to buy on social. But what type of social content actually captures consumers’ interest when they’re inclined to buy?

Buy 143
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Which Media Buying Platform is Right for You?

Ignite Social Media

When it comes to placing media on social, media buyers have a choice: buy directly or through third-party software. The comparisons below can help you determine which buying platform is right for you. Learning and staying up to date on the ad offerings can be time consuming, but can lead to better-informed buying decisions. (To

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3 Easy Ste?s t? Buy ?ry?t? Inst?ntly

BeingOptimist

How to buy crypto in 3 steps. To complete the process you need ? Another element to remember here is that you can buy cry?t? buy, sell, ?nd Making buying and selling seamless, this powerful platform makes everything related to crypto available under one roof. The information y?u The process is largely the s?me

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