Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. How over-zealous influencer marketing can actually alienate your audience.

Marketing 180

Marketing Hubspot Education Travel 180

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 125

Marketing How To Software Team 125

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. And that’s where marketers can save the day. What is sales enablement, anyway?

Data 117

Data Marketing How To Collaboration 117

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. However, future marketing success is often dependent on past results. Using social data to prepare your pitch.

Campaign 126

Campaign Social Media Marketing Metrics 126

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Pixlee

JULY 9, 2019

However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content. Each stage of the inbound methodology is aligned with how buyers research, connect with and buy from organizations. .

UGC 59

UGC Strategy Marketing How To 59

Oktopost

NOVEMBER 18, 2020

One of the biggest challenges sales reps have always faced and will continue to face is lack of insight on their business prospects which affects their outreach process. The New “Buying Process”. “No However, not all leads marketing hands over should have been handed over. This, in turn, has created a new buying process.

Engagement 89

Engagement Social Media B2B Team 89

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Source: Hubspot. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing?

B2B 59

B2B Influencer Marketing ROI 59

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. How Social Media Marketing Operated in 2007.

Social Media 172

Social Media Advertising Team Hubspot 172

Buzz Marketing for Technology

NOVEMBER 7, 2012

When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site.

Conversation 260

Conversation Retail Hubspot Buy 260

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Convince & Convert

FEBRUARY 17, 2013

It’s called Youtility: Why Smart Marketing is About Help Not Hype. It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. It’s not about social media, it’s about marketing. No spam, no monkey business. Youtilitybook.com. tweet this).

Strategy 150

Strategy Marketing Hubspot Case Study 150

Convince & Convert

APRIL 2, 2015

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Visual Marketing Magic. Image via Hubspot. Image via Microsoft Stories. The Value of Video. Image via MailChimp.

B2B 60

B2B Marketing Microsoft Hubspot 60

Writtent Blog

APRIL 3, 2013

There’s a lot that goes into effective content marketing. You need a lot of different kinds of content , you have to figure out how it all fits into your buying cycle , and your content has to adjust to the different media through which you share it. 9 Questions You Need to Ask When Developing Buyer Personas from HubSpot.

Resources 95

Resources Hubspot Content Template 95

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Inbound Marketing. Image credit: Ajax Union. Web Presence Optimization (WPO).

AJAX 194

AJAX SEO Engineering Metrics 194

Pam Moore

MARCH 14, 2019

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.” It’s brilliantly simple. And that’s dangerous for a business owner.

Platform 60

Platform Marketing Training Hubspot 60

Pam Moore

MARCH 14, 2019

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.” It’s brilliantly simple. And that’s dangerous for a business owner.

Platform 60

Platform Marketing Training Hubspot 60

Webbiquity SMM

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# It removes psychological barriers and objections to buying, and makes people want to do business with you because they are comfortable. But the process of building trust is even more fundamental than that.

Hubspot 188

Hubspot How To B2B Travel 188

Convince & Convert

MAY 29, 2013

I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike.

Influencer 146

Influencer Marketing ROI Hubspot 146

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. The ROI is insane.

LinkedIn 113

LinkedIn Tips Skills URL 113

Rebekah Radice

JULY 15, 2019

You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group. And once you build up a series of webinars, adding them to a landing page like Hubspot creates a learning center that your audience can continue to come back to. Brand Videos. Video Email.

Types 119

Types Video Content Case Study 119

Razor Social

JULY 6, 2016

Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it. Bonus : Download the 9 step pillar formula for building email marketing automation sequences. By the way, this was research done by eMarketer on marketing channels that provide good ROI. Yes, it is.

Marketing 70

Marketing Price Newsletter List 70

Waxing UnLyrical

APRIL 22, 2015

Neil Patel , a thought leader in the blogging and digital marketing verticals, runs in-depth tests to prove or disprove online marketing techniques. After all, billion-dollar marketing automation leader Hubspot runs seven blogs simultaneously for separate verticals, and they often publish more than once daily on each.

How To 100

How To Hubspot Flickr Engagement 100

Writtent Blog

OCTOBER 21, 2013

What does it take to practically revolutionize the work process at HubSpot, Reebok, Google, and Apple, just to name a few? In order to convince someone to buy their product, IdeaPaint conducted some serious strategic planning. It is a part of IdeaPaint’s strong content marketing plan and gives the brand personality.

eBook 90

eBook Hubspot Buy Apple 90

Marketing to Serve

NOVEMBER 26, 2017

Social media plays a large role in the buying process. 90% of marketers have increased brand exposure due to social media efforts. 53% of Twitter users buy products which they see first on Twitter. 81% of Twitter users say Twitter impacts their buying decision more than TV. Links in Twitter have a similar effect.

Social Media 66

Social Media Strategy Content How To 66

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Run Engaging Influencer Marketing Campaigns. Practice Actionable Social Listening.

Strategy 52

Strategy UGC Brands Apparel 52

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. This has made producing social media content a top priority for 95% of B2B marketers. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing.

ROI 52

ROI B2B Social Media How To 52

Oktopost

FEBRUARY 1, 2024

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Socialmedia.biz

APRIL 13, 2017

Lead acquisition is the aim of any good inbound marketing plan, and it’s expensive. Data from HubSpot shows leads range from $11 to $100 each , depending on industry. Leads from people in the consulting industry will cost you around $35 each, while marketing agency leads cost over twice that at approximately $75.

Social Media 63

Social Media Hubspot Cost Case Study 63

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

agora pulse

SEPTEMBER 22, 2016

You need to be keep marketing, capitalizing on the warm after event glow. I spoke to Beatrice Whelan, author of “Trending: The Complete Guide To Social Media for Events” She describes the three stages of event marketing as: Before, during and after. Follow this process for each of your search terms. Before the event.

Eventful 60

Eventful Storify Curation How To 60

Sprout Social

OCTOBER 23, 2018

Diana Helander, Head of Marketing, Twitter Data & Enterprise Solutions, broke it down with a simple example for us: Serena Williams—yes, the tennis record-breaker—created a moment with Twitter that exemplified why connection in the social landscape is so important. Ignored audiences influence buying decision.

Hubspot 69

Hubspot B2B Team Conversation 69

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. It’s not always pleasant, according to the Corporate Executive Board: 87% of the terms sales and marketing use to describe each other are negative. They sing the same song, but in very different ways. highlight to tweet).

How To 60

How To Embedding B2B Patterns 60

Tweaklibrary

MAY 21, 2020

We are not buying them but actually running them from the application servers. Adobe Analytics is a predictive analytics tool that allows its user to create data-informed tracking of the effectiveness of their marketing strategy. The data collected can be processed into a better analysis report for the business sites.

Analytics 24

Analytics Tools Hubspot Software 24

Jeff Esposito

JUNE 27, 2011

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). 48 percent of consumers combine social media and search engines in their buying process ( GroupM ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Oktopost

SEPTEMBER 30, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of Radically Transparent, Jennifer Gutman of Oktopost hosts a solo episode where she tackles how marketers can identify which leads should be pushed to sales and which may require further nurturing using social engagement data. Catch all episodes here.

Data 118

Data Engagement Hubspot B2B 118