Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 88

Team Tools Marketing Hubspot 88

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

Social Media 178

Social Media Marketing Hubspot Trends 178

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. Sound familiar?

Social Media 213

Social Media How To Survey Analytics 213

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. With a sports theme, of course.

B2B 93

B2B Strategy Tips Content 93

Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. How over-zealous influencer marketing can actually alienate your audience.

Marketing 180

Marketing Hubspot Education Travel 180

Convince & Convert

JANUARY 19, 2014

This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. You’re cold calling somebody, and you kind of manage the process all the way to the funnel. Now 90% of it has swung to marketing. Now THAT’s self-serve information in B2B marketing.

B2B 145

B2B Hubspot Marketing Embedding 145

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 123

Marketing How To Software Team 123

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. And that’s where marketers can save the day. What is sales enablement, anyway?

Data 115

Data Marketing How To Collaboration 115

Sprout Social

AUGUST 17, 2022

Social media monitoring is the process of tracking and reacting to social engagements. If you’re already using HubSpot as your CRM, consider how the platform can double as your social media monitoring tool of choice. HubSpot’s features aren’t radically different from most tools on our list.

Campaign 123

Campaign Social Media Tools Hubspot 123

Oktopost

JUNE 17, 2020

Where sales automation really excels is in taking care of the administrative tasks attached to the sales process. In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance. Hubspot Sales. Many of these tasks could be automated. What is Sales Automation?

Tools 98

Tools Hubspot B2B Price 98

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Source: Hubspot. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing?

B2B 59

B2B Influencer Marketing ROI 59

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. However, future marketing success is often dependent on past results. Using social data to prepare your pitch.

Campaign 125

Campaign Social Media Marketing Metrics 125

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 100

Conversation Strategy Social Media Marketing 100

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

Strategy 129

Strategy Brands Hubspot Survey 129

Audiense

JANUARY 25, 2018

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Influencer evaluation.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Pixlee

JULY 9, 2019

However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content. By understanding the tactics involved in each stage, you can map out elements of UGC according to your customers’ buying process.

UGC 59

UGC Strategy Marketing How To 59

Oktopost

NOVEMBER 3, 2021

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. What is the lead qualification process?

B2B 137

B2B How To Data Process 137

Koka Sexton

AUGUST 11, 2023

According to HubSpot, the number one sales challenge of this coming year is just that – standing out against the competition. Data-driven insights and agents can help your make your sales process successful. It helps you understand what is important to high performing sales teams and how to apply that to your own process.

Data 52

Data Loyalty Metrics Hubspot 52

Social Media Strategies Summit

JULY 28, 2022

We are a fully remote and global team of marketing experts! We’ve also recently added a Marketing Intern to our team who is a jack of all trades! As much fun as it is, keeping up to date with the changes to education and Digital Marketing trends, strategies, and techniques too can be challenging. This question is easy!

Education 189

Education Authentication Team Hubspot 189

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. But, guess what? Editorial Calendar Tool.

Products 77

Products Marketing How To Project 77

Oktopost

MARCH 26, 2024

Whether you already have a process in place to handle conversations coming from social media or are just getting started, using the Oktopost Social Inbox to manage social interactions can have a huge impact on building meaningful relationships with your community. What’s in it for you?

B2B 62

B2B LinkedIn Authentication Loyalty 62

Convince & Convert

AUGUST 13, 2015

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics.

Resources 99

Resources Content Case Study eBook 99

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . What Is Demand Generation? How Do I Find Keyword Opportunities?

Comparison 146

Comparison SEO Curation Domain Name 146

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. How Social Media Marketing Operated in 2007.

Social Media 172

Social Media Advertising Team Hubspot 172

Buffer Social

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. This couldn’t be more wrong. Experts predict that figure will increase to 20.3

Social Media 90

Social Media How To Skills Hubspot 90

Oktopost

NOVEMBER 18, 2020

One of the biggest challenges sales reps have always faced and will continue to face is lack of insight on their business prospects which affects their outreach process. The New “Buying Process”. “No However, not all leads marketing hands over should have been handed over. This, in turn, has created a new buying process.

Engagement 90

Engagement Social Media B2B Team 90

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Convince & Convert

FEBRUARY 17, 2013

It’s called Youtility: Why Smart Marketing is About Help Not Hype. It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. It’s not about social media, it’s about marketing. No spam, no monkey business. Youtilitybook.com. tweet this).

Strategy 152

Strategy Marketing Hubspot Case Study 152

Convince & Convert

APRIL 2, 2015

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Visual Marketing Magic. Image via Hubspot. Image via Microsoft Stories. Image via MailChimp. Image via Chango.

B2B 60

B2B Marketing Microsoft Hubspot 60

Kikolani

FEBRUARY 16, 2016

You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. We are starting off with the number 10 on our list!

eBook 60

eBook SEO Hubspot Marketing 60

Hootsuite

APRIL 12, 2021

Next, we’re helping you enrich sales and customer care processes with social data from Hootsuite and HubSpot. This has been a top request and we’re pleased to announce that customers can now add social context to HubSpot sales and customer care processes directly from Hootsuite. Try it for Free.

HootSuite 97

HootSuite Insurance Hubspot Sharepoint 97

Oktopost

FEBRUARY 28, 2022

Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. Some companies are so focused on recruiting and branding that they forget to give the same amount of attention to the actual hiring process.

Company 138

Company B2B Brands How To 138