Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Tips 60

Tips Survey Hosting Metrics 60

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 107

SMS Strategy Marketing How To 107

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences. Their Channel Preferences are Different.

Yammer 60

Yammer Buy Social Networking Report 60

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123

Strategy Brands Content UGC 123

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Register for a webinar , a seminar, or a newsletter. They Buy Much Faster. Can you come up with a better Inbound Marketing Haiku ?). Inbound Leads.”

Engineering 137

Engineering Social Media Hubspot Marketing 137

Stay N' Alive

JUNE 20, 2013

and I brought in a new co-author, Rachel Melia to help us with this edition, and we''re re-targeting it towards marketers this time! Completely up-to-date, this edition will show marketers everything I know, Rachel knows, and Jason knows to build the best Facebook marketing strategy to your business. I need your help though.

Facebook 99

Facebook Buy Review Eventful 99

Jon Loomer

FEBRUARY 16, 2017

I care more about building a long-term relationship with people who will buy later to squeezing every last dollar out of my audience for a current promotion (potentially at the expense of sales later). Side note: My business manager, John Robinson, pushed me to market this more. And I do not want to push away these groups of people.

Products 142

Products Training Groups Groups 142

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Register for my free webinar “Content that Converts” . Register for my free webinar “Content that Converts”

Content 164

Content Training ROI Compete 164

Pam Moore

SEPTEMBER 27, 2017

Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” Behind every branded corporate Twitter avatar, Facebook page, LinkedIn group and Instagram profile is a human being. Someone took the photo.

Strategy 167

Strategy Brands Avatar Training 167

Pam Moore

JANUARY 30, 2018

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. ” However, once you do the double click on their data and justification, you find that Facebook has nothing to do with it and that they are referring to publishers buying services from bad brokers etc.

Feed 167

Feed Feedly News Facebook 167

Jon Loomer

FEBRUARY 16, 2017

I care more about building a long-term relationship with people who will buy later to squeezing every last dollar out of my audience for a current promotion (potentially at the expense of sales later). Side note: My business manager, John Robinson, pushed me to market this more. And I do not want to push away these groups of people.

Products 102

Products Training Groups Groups 102

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 105

Engagement Tips Loyalty Metrics 105

BeingOptimist

AUGUST 14, 2023

It offers you the opportunity to connect with industrial leaders, join professional groups or participate in world-class webinars. Beside all these things you can also work on your personal branding which can help you get a stronghold in the market. Q: Can I buy LinkedIn connections?

LinkedIn 40

LinkedIn Tips FAQ Groups 40

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group.

Types 119

Types Video Content Case Study 119

Koka Sexton

JUNE 18, 2023

Lead magnets can include ebooks or whitepapers, webinars, free trials, or vouchers. Hosting a webinar or seminar with a Q&A session: This is a great way to provide valuable information and insights to your target audience, and to answer any questions they may have.

Discount 59

Discount eBook Campaign Process 59

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. Compared to regular TikTok Ads, which have a minimum budget of $50 at the campaign level and $20 at the ad group level, TikTok Promote has a much cheaper entry point.

Overview 117

Overview Campaign Cost Organization 117

Janet Fouts

APRIL 24, 2013

Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. It was an great group for this kind of discussion and I wanted to share some of the takeaways with you. Content Marketing. The content must be relevant to the target market it’s intended for.

Marketing 134

Marketing Smart Phone FAQ Patterns 134

Your Escape From 9 to 5

APRIL 16, 2022

Email marketing is by far the most successful form of marketing. In fact, email marketing outstrips social media and SEO by a long way. If you do no other type of marketing, stick with emails, as you’ll generate the biggest return on investment. The aim of marketing is to turn an unqualified lead into a qualified lead.

Marketing 40

Marketing How To Software Buy 40

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

ROI 78

ROI Strategy How To Marketing 78

Ignite Social Media

JULY 15, 2022

In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. Like product tags on Instagram or affiliate marketing links. Users who click on an item in a card will be shown a swipeable instant gallery page through which they can browse and buy items. What TikTok Commerce Looks Like in 2022.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The mood and behavior of your audience have changed, and so too must your marketing strategies.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

Engagement 118

Engagement B2B Data Social Media 118

Jon Loomer

MAY 5, 2016

The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Not everyone who knows you is ready to buy. Not everyone who knows you is ready to buy. While my intention is to reach only this group, I can’t prevent new advertisers from finding me. And they do!

Strategy 125

Strategy Facebook How To Advertising 125

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. Affiliate marketers share links to products or services and earn commissions when someone buys through that link (or via unique coupon code). Affiliate marketing is a snowball effect. A few important rules to follow for affiliate marketing: Always disclose your links.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. How Social Media Marketing Operated in 2007.

Social Media 172

Social Media Advertising Team Hubspot 172

Jon Loomer

APRIL 27, 2017

You worry that no one will buy. And when I wrote about Facebook, it could be about personal use, privacy settings, basic marketing or advertising. I conducted my weekly PHC – Elite webinar at 2pm. I made a big announcement during yesterday’s PHC – Elite webinar, and you may have missed it. You overthink.

Communities 133

Communities Price Groups Groups 133

Oktopost

FEBRUARY 24, 2022

Brand loyalty: If a buyer feels like they can trust a particular supplier’s experience and knowledge, they’ll be more confident buying from that supplier in the future. ” -Whitney Blankenship, from the webinar “What Does Employee Advocacy Bring to the Table for B2B Brands?” Leverage Industry Pages and Groups.

B2B 171

B2B Brands LinkedIn Groups 171

Your Escape From 9 to 5

MARCH 15, 2019

Email marketing is by far the most successful form of marketing. In fact, email marketing outstrips social media and SEO by a long way. If you do no other type of marketing, stick with emails, as you’ll generate the biggest return on investment. The aim of marketing is to turn an unqualified lead into a qualified lead.

Marketing 40

Marketing How To Software Buy 40

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

Social Media 60

Social Media Tips Marketing Social Networking 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

FEBRUARY 23, 2024

Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Doing so can help you align your social media goals with broader business objectives, ensuring a comprehensive and cohesive approach to online presence and marketing efforts.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Doing so can help you align your social media goals with broader business objectives, ensuring a comprehensive and cohesive approach to online presence and marketing efforts.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Sales: The ability to persuade others to buy a product or service. Quantify your results.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

APRIL 28, 2020

Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to stakeholders. In addition to craving more influence, social marketers also struggle to secure the budget and resources they need.

Report 118

Report Social Media Social Media Management Project 118