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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279
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#43 Sponsored by GoDaddy: Planning for Retirement, Copyright vs. Trademark, and New Wireless Market

Taylor Marek

Technology deals the new wireless market that Google is thinking of buying and that much debate is being waged on over rules. Technology deals the new wireless market that Google is thinking of buying and that much debate is being waged on over rules.

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The Marketing Of Things

Twist Image

Marketers haven''t been negligent in this regard. It raised some eyebrows this past week when Google announced that the upcoming version of their Android mobile operating system will be named KitKat (the seminal chocolate bar from from Nestle ). The Kit Kat website has already been updated to reflect this marketing opportunity.

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Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. Maybe you need to run a few store specials to encourage more buying.

Retail 93
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Hacking Skype For Better Audio

Twist Image

The problem is that Skype (and other VOIP programs like Google Hangouts ) can be very finicky. This means no wireless networks and no wi-fi. The combo of headset and microphone that you can buy are a little better. google hangouts. marketing podcast. wireless network. google hangouts. That''s it.

Wireless 110
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Why 2 Days Later is 2 Days Late

Ari Herzog

Tweeting back and forth with a Verizon Wireless customer support representative last night, I learned data-only monthly plans for the Blackberry are only eligible for hearing-impaired customers. I could have googled the information or called the company’s hotline but I turned to Twitter and received an answer quickly.

Wireless 112
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Five Productivity Tools for PR Pros

Waxing UnLyrical

Now they’re offering a direct sync with Google (beta) if you’re a premium user (read, give them money, currently just under US $60 a year). I am, which means I can keep my contacts current in both places, which will be useful should I ever stop using Google Contacts. Yes, I send a lot of cards. I don’t.

Plaxo 251