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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy! Is your content FINDABLE? Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! WHY are you creating content? WHO are you creating content for? How will your content HELP them?

eBook 141
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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Focus on the benefits of working with/buying from you. People won’t use them, and therefore they won’t be used enough to make your content findable. Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk.

Content 124
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy! Is your content FINDABLE? Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! WHY are you creating content? WHO are you creating content for? How will your content HELP them?

eBook 78
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The End Of Conversation

Twist Image

What makes something (anything) "social" is a brand's ability to make their marketing materials (and this includes their content) as shareable and as findable as possible. When a brand makes their content as shareable and as findable as possible, people will latch on to it and share it. That part is not accurate. engagement.

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A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

You want to keep your business top-of-mind among people that are already aware of you, and encourage those people to buy again and tell their friends. The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate.

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You Don't Have A Branding Problem.

Twist Image

Do you know how people find out about your product (or service), learn more about it, make a decision and then finally buy from you? Making the content that you are creating as shareable and as findable as possible? Before you go changing things, take a deep breath. a few steps back and ask yourself this: What is the path to purchase?

Brands 108
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The Most Exciting Thing Happening In Digital Right Now

Twist Image

It seems like the world is starting embrace the idea of buying a product long before it is even manufactured. They are, physically, buying a product. In short, we all get to buy something that immediately delivers value to us, as individuals. Real people who want to buy that product. What is Kickstarter?

Wikipedia 108