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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network. YouTube Stories.

YouTube 154
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Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

Enter YouTube. According to recent research from Statista , 96% of 18- to 24-year-olds and half of internet users over the age of 75 use YouTube. YouTube also reaches more Americans aged 18 to 34 than any TV network. Get inspired to take your YouTube strategy to the next level with a look at the 10 Best Brands on YouTube.

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7 steps to a successful social media video marketing strategy

Sprout Social

Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube. Landscape feed. Portrait feed.

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Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 Don’t have the budget to work with YouTube influencers? and The Viral Fever in India.

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How to Strategize TikTok to Strengthen your Brand

The Realtime Report

A brand’s goal on TikTok should be to entice viewers to buy their products. It is advisable to provide your small creative team with complete control over a TikTok application for the best results to submit films rapidly and boost their chances of going viral. Influencer Marketing. Community Building. Make Use of Hashtags.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Increase conversions and influence purchasing decisions. More cost-effective than influencer marketing.

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What You Missed Last Week In Social: Twitter Super Follows, Dispo, and More

Likeable

While we were all trying to process how it’s been an entire year since we entered our “new normal” last March, social networks were busy announcing new features and influencers were busy creating apps of their own. Look for comedians and internet personalities to be the most common types of creative influencers on Twitter.

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