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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy. But here’s the deal.

Content 221
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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. Research from Nosto found that consumers are more likely to get buying inspiration from Insta than any other social platform. HubSpot (@HubSpot) October 4, 2022.

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Why social media teams will be at the center of conversational commerce

Sprout Social

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. Conversational commerce sits at the intersection of messaging apps and shopping, giving consumers an opportunity to buy from brands through chat apps and even voice technology.

Team 141
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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. T-Mobile, the Reception We Were Looking For. T-Mobile CEO John Legere is incredibly active on social media. They’re going through the motions, and their results are suffering as a result.

Campaign 149
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17 of the Best Mobile Video Editing Apps in 2019

Later

The good news is that you don’t need to be a professional videographer, or buy an expensive kit to create engaging video content for your Instagram profile. We teamed up with HubSpot to create a free video guide to help you use video to market your business on Instagram. There are tons of great video editing apps that can help you.

Mobile 89
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9 Resolutions Every Marketer Should Make for 2019

The Realtime Report

This should not be dismissed as a one-off event or as the act of overzealous European regulators: GDPR is just the tip of the iceberg and it highlights the growing concerns consumers across the globe have about how brands use and protect personal information. I will start with my mobile device. So, what can be done?

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50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

Buffer Social

20) 55% of people consume videos thoroughly — the highest amount all types of content ( HubSpot , 2016). 22) More than 50% of videos are watched on mobile ( Ooyala , 2016). 23) 93% of Twitter videos are watched on mobile ( Twitter , 2016). 35) Video of a live event increases brand favorability by 63% ( Twitter , 2016).