Koka Sexton

JANUARY 9, 2023

Identifying and targeting your ideal customer is one of the most important steps you can take in developing an effective marketing plan. This will allow you to reach the right people with the right message and make sure your marketing efforts are as effective as possible. Identify the goals and objectives of the target market.

Patterns 98

Patterns Marketing Focus Group Survey 98

Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Explain your NFT, what makes it unique, and make people want to buy it. How to buy NFTs.

Marketing 118

Marketing Avatar Buy Price 118

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 109

Oktopost

NOVEMBER 28, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Meet Rich Stone.

Data 69

Data B2B Apple Hosting 69

Audiense

JUNE 16, 2017

Businesses need to better understand their customers to design and develop more personalised and targeted products, services and marketing activities. Through our partnership with IBM Watson, there are two main groups of intelligence that we have made available to our clients: purchase influence factors and consumption behaviour.

Buy 133

Buy Influencer YouTube Advertising 133

Socialmedia.biz

MAY 26, 2016

W hat happened in your last marketing campaign? One of the biggest reasons marketing campaigns fail is a lack of data. Although you thought you had enough data to make decisions, you might have missed some important information. Were you equipped with the right data? So, how do you find your marketing ROI ?

Data 68

Data Marketing Patterns Small Business 68

Sprout Social

MARCH 30, 2021

To tap into Facebook data, the network requires that you include specific pages, so the agency selected several fitness outlets like Women’s and Men’s Health and people like Mark Wahlberg, who is known for his intense workout routine. The company viewed social media as a massive, unorganized focus group.

Questions 123

Questions Data Focus Group Analysis 123

Ignite Social Media

JULY 10, 2019

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. With the move towards private messaging, Facebook is refocusing their platform on Groups.

Trends 128

Trends Social Media Groups Groups 128

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Integrate cross-channel data.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. Cast a wider net.

Social Media 114

Social Media Sentiment Survey Marketing 114

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. More Focus on Multiple Placements & Automatic Buying. More Focus on Multiple Placements & Automatic Buying. Want to learn more?

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Trends Facebook CPM CPC 146

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 119

Patterns Sentiment Analysis Proposal 119

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. On Facebook or Twitter, people might mention a brand in passing or even make a direct recommendation, but they almost never buy anything. Image via BigStockPhoto.com.

Data 146

Data How To ROI Survey 146

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But in today’s digital landscape, should marketers be better IT trained?

B2B 146

B2B Marketing Training Team 146

Jon Loomer

OCTOBER 11, 2023

We experimented with grouping interests in one ad set and lookalikes in another. Mainly women between 25 and 34 are buying? If you wanted to go after a group of people who knew who you were and were likely to convert, there were several places to start. Cold Targeting. Or we’d layer interests on top of lookalikes.

How To 189

How To Groups Groups Campaign 189

Convince & Convert

AUGUST 11, 2013

Yes, big data is all the rage and incredibly powerful. But… Data and insight are not the same things. Thirst for machined data can cause you to treat customer needs with LESS humanity and understanding, not more. But, knowing that 35 to 54-year-old women buy your products isn’t insight, it’s just data.

Data 140

Data Research Consultant Groups 140

Oktopost

APRIL 21, 2020

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. The Boston Consulting Group Growth Share Matrix was introduced in 1968 by Bruce Henderson , the Group’s founder. The matrix was first published in one of the Group’s essays titled Perspectives.

Marketing 138

Marketing Apple Strategy ROI 138

Jon Loomer

MARCH 11, 2024

Your audience can be expanded to reach people beyond that group if better results can be found. You will reach people beyond that initial group, and providing suggestions is optional. If you don’t provide them, Meta will automatically begin with your pixel data, conversion history, and prior engagement with ads as a guide.

Advertising 171

Advertising Groups Groups Conversation 171

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Socioeconomic data about the segments and total audiences. The content they share the most.

Case Study 79

Case Study Activities Study Campaign 79

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Jon Loomer

FEBRUARY 12, 2024

When an exclusion is required, you should exclude that group in as many ways as possible. It’s not uncommon for advertisers to exclude all current customers when promoting a product that current customers can buy. Your satisfied customers are the ones who are most likely to buy again and again.

Advertising 183

Advertising Campaign Cost Conversation 183

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 113

Social Media Marketing Atlassian Team 113

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Generate marketing campaign ideas.

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Examples Template Templates How To 103

BeingOptimist

OCTOBER 20, 2021

Segmentation is one of your most powerful marketing tools. Interest Groups. Interest groups are groups of people who are interested in a particular group of products in your store. Most have a core group of consumers that will only buy at 10%, 15%, 50% off. Price sensitivity.

How To 52

How To Marketing Buy Price 52

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. We did the research, so why aren’t they buying? Data from research tools like these are particularly flawed. over product B.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. People are much more likely to reach out through social media for customer service help than five years ago.”.

Social Media 130

Social Media Marketing Social Media Management Issues 130

Convince & Convert

DECEMBER 4, 2018

As organizations scale, they often have marketing functions sitting in many different areas. In those situations, these organizations benefit from a structure that brings together various groups and sits outside of the regular reporting structure. . Here are 4 best practices of effective COEs. Sometimes, this can be a challenge.

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Class Meeting Resources Template 146

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. We did the research, so why aren’t they buying? Data from research tools like these are particularly flawed.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 109

Social Media Marketing Upcoming Team 109

Audiense

MAY 10, 2018

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. We could say that insights activation means the development of certain actions based on the insights and intelligence obtained from the social data.

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Activities Examples Campaign Data 90

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

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B2B Trends Social Media UGC 117