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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally.

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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

Cost per Acquisition (the old CPA) has been around since the dawn of the internet. Those unwilling marketers like me who were not willing to pay the Internet bubble prices for CPM (cost per thousand) impression based model demanded a more accountable model from our media partners and CPA (cost per acquisition) was born.

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How Often Should You Update Facebook Ad Creative?

Jon Loomer

Your budget buys impressions. This allows you to look past the overall CPA and see how it’s trended to spot whether it’s time to make a change. The reason it’s impossible to provide guidance on how often to update your Facebook ad creative is that there are three important factors that make this variable.

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What You Need to Know About Facebook’s New Cost Cap Bidding

Ignite Social Media

When setting Cost Cap, make sure not to use an aggressive cost per action (CPA), as this may negatively impact your reach. Not sure what to use as your average CPA? Cost Cap bidding is a great option if your CPA is important to your media buy. Setting your Cost Cap.

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Turning Facebook Analytics Into Action

Jon Loomer

Question 2: Some of my existing site traffic isn’t going to buy immediately, so what else can I do with that audience? Their CPA goal is $20. If an ad set CPA goes above $20, they turn it off immediately. My first advice to them was “consider raising your CPA goal to $30.” Potential Solutions: 1.

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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

The presidential election in November will impact traditional and digital media buying even if you’re not running political ads this year. In preparation for this increase, it’s a good idea to determine what you’re comfortable with from a CPM and CPA standpoint. With an expected U.S. digital ad spend of $951.8

Campaign 101
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Which reminds us: never buy followers. Is anyone actually buying any of those alarm clocks you’re still trying desperately to sell? A more concrete way to measure the success of a social media advertising campaign would be to concentrate on metrics like cost per acquisition (CPA ) and return on ad spend (ROAS). Trust us. )

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