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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Great for video-centric marketing. What does CPA mean?

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Which reminds us: never buy followers. This might lead you to ask: so, what are the actionable metrics for social media marketing? Clear data.

Metrics 107
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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born.

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How Often Should You Update Facebook Ad Creative?

Jon Loomer

Your budget buys impressions. This allows you to look past the overall CPA and see how it’s trended to spot whether it’s time to make a change. The reason it’s impossible to provide guidance on how often to update your Facebook ad creative is that there are three important factors that make this variable.

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11 Types of Marketing Strategies

Socialized

It astonishes the number of marketing strategies out there. Word of mouth marketing. Traditionally, it is the most important form of marketing. Viral marketing. When a new product is launched, customers have to be given a reason to dream and buy it. Social media marketing. PR marketing.

Types 100
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What You Need to Know About Facebook’s New Cost Cap Bidding

Ignite Social Media

When setting Cost Cap, make sure not to use an aggressive cost per action (CPA), as this may negatively impact your reach. Not sure what to use as your average CPA? Cost Cap bidding is a great option if your CPA is important to your media buy. Setting your Cost Cap.

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Turning Facebook Analytics Into Action

Jon Loomer

Question 2: Some of my existing site traffic isn’t going to buy immediately, so what else can I do with that audience? Their CPA goal is $20. If an ad set CPA goes above $20, they turn it off immediately. My first advice to them was “consider raising your CPA goal to $30.” Potential Solutions: 1.

Analytics 167