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This Week in Social Media – 8/7/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

There are two things we must understand before we can define if social media adds value to your business. 1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. Calling attention to social profiles? Still not sure how to take action on this rule of thumb?

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. Access to these social media communities is free. The only substantial cost for you is time. The best part?

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

When you want your prospects to buy something, you want them to visit your site and proceed to the order / payment page. Not only they are cost effective but you are providing richer content experience across multiple platforms and that can bring good things to your business. Connect with a purpose in social networking sites.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you don’t buy the extended warranty it costs you just to call and try to get help. Apple is never about the customer but their own bottom line and not begin engaged with the customers about issues through social media shows this even further. But I don’t consider it smart to try to convert new buyers.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

When you want your prospects to buy something, you want them to visit your site and proceed to the order / payment page. Not only they are cost effective but you are providing richer content experience across multiple platforms and that can bring good things to your business. Connect with a purpose in social networking sites.

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