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What social media tasks to automate and what to personalize

Sprout Social

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

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2011 Round-Up Of My Social Media Cartoons And Comics

SocMed Sean

The biggest category of content that attracted visitors to SocMedSean.com in 2011 was definitely my social media comic strips. Yes…each comic strip was based on a conversation that I had with someone this year. In case you missed them, here are links to all my 2011 social media comics in one post.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. RSS & email subscriptions. Twitter Conversation (measured in @mentions). Blog Comments.

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Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

Of course you want those conversations to be of positive nature, but if you’re doing your job in delivering a great product or service, in most cases, they are. It’s about the strategies and methods to incorporate in your communities and social spaces to facilitate mutually beneficial conversations.

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8 tips for writing a clear, effective social media manager job description

Sprout Social

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. works in social, always working*.

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How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

Social media, like many things in life, is about relationships. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. Even if you started the conversation, some people can always make it about them. I think most of us have.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? These are the people who take the time to read the company’s posts, and in spite of information overload and hyper-extended schedules, respond by clicking, “Liking,” or buying a company product. Why is that?