Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Janet Fouts

MARCH 16, 2014

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? It depends on whether you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. Where do we get content?

Content 145

Content Marketing Fashion Curation 145

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 142

Statistics Social Media Video Marketing 142

Ignite Social Media

FEBRUARY 21, 2019

RALEIGH, NC, Feb 21, 2019 — Ignite Social Media, the original social media agency®, today announced a new content planning and media buying approach called Content That Converts™. Streamlined social content and paid media that delivers measurable results. “A The result?

Social Media 116

Social Media Content Retail Fashion 116

Socialized

JANUARY 30, 2019

Affiliate marketing is an excellent source of online revenue. It’s a process through which marketers promote other people’s services or products and earn a commission whenever there’s a sale completed. For that reason, affiliate marketing needs a more hands-on approach to compel readers to act. Post Timeless Content.

Affiliate marketing 100

Affiliate marketing Tips Marketing Fashion 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. I can’t help but think we are leaving leads—and money—on the table as B2B marketers.

B2B 252

B2B Marketing Case Study Buy 252

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 107

SMS Strategy Marketing How To 107

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway?

Influencer 110

Influencer Instagram Brands Marketing 110

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. Source Let’s define what this marketing phenomenon means, shall we?

Influencer 52

Influencer Strategy Marketing Collaboration 52

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website.

Examples 221

Examples Retail Instagram Buy 221

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media.

Retail 104

Retail Social Media Brands Tips 104

Social Media Strategies Summit

SEPTEMBER 9, 2022

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing.

Examples 177

Examples Brands Avatar Authentication 177

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. Higher education marketing is challenging because it involves targeting three quite different audiences: Prospective students who might want to study at the institution.

Examples 165

Examples Instagram Brands Transportation 165

Keyhole.co

MAY 12, 2023

Creating content is tough, even when you know your target audience and customer segment in and out. For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers.

Tools 52

Tools Strategy Marketing Analysis 52

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Ignite Social Media

NOVEMBER 29, 2018

Pinterest is a social channel that millions of monthly users go to for inspiration, DIY projects and fashion. Pinterest users are looking for new fashion and the latest trends, and you want them to find your products. Make Your Content Shoppable. Put Pinterest on Your Site. Promote Your Pins.

Brands 120

Brands Fashion How To Widget 120

Sprout Social

DECEMBER 14, 2022

Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. People are buying and selling properties on metaverse platforms including Decentraland and the Sandbox, which is the largest metaverse real estate platform.

Industry 110

Industry Examples Real Estate Brands 110

Hootsuite

MAY 13, 2020

important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important; Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. There’s a reason the influencer marketing industry is booming.

Influencer 145

Influencer Trends Marketing Guidelines 145

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Should you buy Facebook likes? billion accounts.

Tips 141

Tips HootSuite Facebook How To 141

Social Media Strategies Summit

MAY 24, 2019

Video is a highly effective form of content. For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Enter YouTube.

YouTube 123

YouTube Brands Fashion UGC 123

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. We help support Altar’d State with their day-to-day execution of creating social media content (40+ pieces of social content per week), community engagement and running their paid media.

Social Media 129

Social Media Case Study Retail Study 129

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7 presidential elections 4.

Small Business 94

Small Business Newsletter Marketing Survey 94

Convince & Convert

MARCH 16, 2015

Tweetable Moments We all create content in one fashion or another. Rachel Truair , Chief of Staff, and Caitlin Moore, Content Marketing Specialist, are in Texas where the company is based. They have become a trusted authority by answering questions and solving problems for potential customers through their content.

Content 60

Content Marketing Fashion Team 60

ProBlogger

NOVEMBER 8, 2023

The post Build Blog Products That Sell 2: Analyze the Market and Competitors appeared first on ProBlogger. And then, if you market yourself in the right fashion, they’ll buy what you’re selling. Competitor and market research—seeing what else the marketplace is already offering—is a good next step to take.

Products 41

Products Marketing eBook Research 41

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.

Campaign 89

Campaign Brands Fashion HootSuite 89

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Sprout Social

FEBRUARY 23, 2022

Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. And with the platform’s ongoing roll-out of fresh ecommerce features, it’s easier than ever for followers to buy from you directly. Squeeze more out of your existing ecommerce marketing efforts.

Instagram 130

Instagram How To UGC Real Estate 130

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 113

Course Skills Marketing Training 113

Convince & Convert

MAY 20, 2014

Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments.

Engagement 144

Engagement Content Klout Groups 144

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. Fashion dominates Instagram. First thing’s first.

Instagram 155

Instagram Brands Fashion Sports 155

Sprout Social

JULY 13, 2021

As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend. Much like watching a home shopping network, livestream commerce operates in a similar fashion. What is livestream shopping? WFH-TO-IRL MAKEUP WITH BOBBI BROWN ARTIST DANIELLE.

Video 120

Video Retail Hosting Fashion 120

Twist Image

APRIL 14, 2011

What makes content dance? Whether it's a Twitter feed, a Facebook page or a corporate Blog, I'm often asked for my thoughts and perspective on not just the design and usability, but the quality of the content. So, I'd make a terrible judge on American Idol and I tend to be light on content criticism. Confession time.

Content 110

Content Marketing Publishing Journal 110

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 100

Course Skills Marketing Training 100

Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. We all love the zany antics of our favorite avian language tutor.

Conversation 130

Conversation Brands Authentication Trends 130

Your Escape From 9 to 5

JUNE 26, 2022

Buy & Hold: Buy & Hold is probably the most popular strategy and most new real estate investors start with this strategy. You buy an investment property and you rent it out and hold the property for the long-term. Remember this is not buy, hold and pray strategy. So you have to buy well.

Strategy 74

Strategy Real Estate Banking Chemicals 74