Social Media Marketing

APRIL 22, 2011

You can earn money (their currency is "Eaves") by buying other people and you can see your own worth rise by getting other people to invest in you. I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business. What do you think? Have you started an account yet?

Social Media 167

Social Media Klout Flickr Radian6 167

Laurel Papworth

JULY 4, 2012

And yes, FREE, I’m pretty sure I’ve reached 10,000 companies in Australia in the last few years and convinced them NOT to buy Radian6 etc until they’ve started with a free service! Not every company or classroom is Google friendly y’know! Let me know what you think.

RSS 86

RSS Social Media Netvibes Radian6 86

Mindjumpers

NOVEMBER 30, 2011

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Listen to the right conversation, gather data, analyze the data and get insights of high value for your company. Conversational words.

Data 239

Data Social Media CSR Nielsen 239

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 157

Social Media Radian6 Strategy SM2 157

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. I would love to hear more about Radian6 and the evaluation once it is completed.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Explain to the folks at home why your company is called Argyle Social.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Explain to the folks at home why your company is called Argyle Social.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. I am Jay Baer joined as always by my esteem-able co-host, the CEO of data driven social media management company Argyle Social , Mr. Eric Boggs.

Radian6 113

Radian6 Training Communities Conversation 113

Webbiquity SMM

SEPTEMBER 4, 2012

Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. First, five reasons B2B companies are a better fit for social media marketing than their B2 counterparts: • Clear understanding of customers (“B2B marketers go far past demographic data”). Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

SocMed Sean

FEBRUARY 3, 2013

If they hate your company, your product or your service, that will be amplified online. These should align with your overall company or brand marketing and customer service plan. They are in the business to make money and, as a company, you had better plan to pay them for traffic. 25) Never, ever, ever buy Facebook fans.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. I know it.

Upcoming 125

Upcoming Project News Social Media 125

Social Media Strategery

AUGUST 8, 2010

We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives. Who runs your SM accounts? Train and educate them.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. And pretty soon they won't be saying “Geez, I wish I could follow more companies on Facebook.&# What do you think?

Questions 161

Questions Social Media Consultant Education 161

Proactive Report

JULY 14, 2010

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. Companies that leverage social networking, content and knowledge assets will be those best positioned for future success.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Justin Levy

DECEMBER 6, 2009

In general, restaurants have a few main ways that they typically market their business: You can run ads in the local newspapers, buy radio spots, have television commercials produced, and grab prime billboard locations. If you want to move to a premium and more robust service, Radian6 is awesome! link] Wausau To Go I am like the rest.

Social Media 153

Social Media Case Study Marketing Study 153

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. But how do you choose one? Workflow capabilities. A customer shares an idea for an enhancement.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

JUNE 21, 2012

Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). Thanks of course to Jill’s company Argyle Social for being the presenting sponsor of Social Pros. Listen Now. The RSS feed is: [link].

Radian6 119

Radian6 Social Media Statistics Company 119

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# Word travels. You can do better.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. Other example may be creating a fan page on Facebook or creating a company account on Twitter that tracks instances of the company name via a service like Summize. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

FEBRUARY 23, 2012

Are we thinking about social media marketing in the context of influencing buying decisions? is a hospitality and gaming type company. We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. We have different hotels, and gaming is also, as I said, very big with our company. Lauren : Yes.

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

JUNE 16, 2010

Do you always tell people to “buy now”, “buy before midnight”, “For the first 300 people”, etc? What she is doing is totally not a social media ‘sin’ because she is not sharing personal updates on Radian6′s handle. Most retargeting companies utilize ANONYMOUS pixeling. Do I hard sell with my updates?

Questions 277

Questions Social Media How To Postrank 277

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Pam is a marketing professional helping companies leverage social media. Follow her @allison_boyer on Twitter. Amber Naslund.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Thanks for the Radian6 shout-out!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. I don't want to play Mafia Wars, buy a cartoon pig or anything else. Don’t get me wrong. Those are the people I am interested in.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Radian6 – I originally started with a firm that I own here at Avaya. Great for small brands and the do it yourselfer social strategists.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. The 5 Best Free Tools For Making Slick Infographics by Fast Company. ALOT. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Comment by web design company on June 16, 2008 @ 9:49 am. Comment frequently (and meaningfully) on blogs that write about you and your posts.

Social Media 280

Social Media Brands Technorati RSS 280