Buy Communities Conversation Nielsen 
Ignite Social Media
MARCH 18, 2024
Here’s the full video, but if you’d prefer to read a summary of what I took away from the conversation instead, that continues after the video. Invest in Physical Resources & Staff Having the budget and buy-in to make big investments has been key for fueling Duke’s social media juggernaut.
Social Media Strategies Summit
JUNE 8, 2023
Pennington Lawn and Garden Makes Grass Seed a Global Conversation How often do you think about grass seeds? TAKEAWAY : Brands often speak about joining the conversion — in other words, generating impressions and engagement by tapping into pre-existing, high-profile topics. Cerveza Victoria USA is aware of this.
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Audiense
JULY 7, 2017
A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Their variety of interests, personalities and how they differ in the way they buy. Global Activists for the LGTBI community. Who makes up the World Pride Audience?
Sprout Social
MARCH 13, 2017
Before you buy that shirt online, you look at reviews to see what other people think of the fit and quality. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. higher conversion rate on products with reviews compared to those without them.
Pam Moore
MAY 9, 2017
Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Remember the days of simple media and mass communication?
Janet Fouts
DECEMBER 30, 2014
23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). They’re not buying homes yet, they’re renting or living with parents. Knowing what motivates each persona to buy allows you to custom target your message to people who want to receive it.
Bill Hartzer
MAY 26, 2010
You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Buzzlogic – As it says on their company page “Welcome to the Conversation&#. Nielsen – this is one of the most well known, and trusted names in customer data analytics.
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