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How social media collaboration can boost your strategy’s impact

Sprout Social

A successful social media strategy is rooted in collaboration. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. The benefits of cross-team collaboration. It also fosters interest and buy-in for your initiatives across the organization.

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2023 Guide to Franchise Social Media Marketing

Hootsuite

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 112
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A Guide to Instagram Shopping for Brands: How to Sell More Products

Social Media Strategies Summit

Typically, people on Instagram are engrossed in documenting and peacocking every aspect of their lives — and watching others do the same. As a digital marketer, you want to benefit from everything this platform has much to offer. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies.

Products 163
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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Generate marketing campaign ideas.

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

This document answers key questions such as: What is the background of the initiative? In what ways do you want the behavior of your audiences to change – their thinking, their behavior, their buying pattern? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together.

Strategy 220
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization.

Policies 146