Buzz Marketing for Technology

NOVEMBER 17, 2010

It’s a great double sided ROI story for Social Customer Support. It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. Email this to a friend? Subscribe to the comments for this post?

Brands 243

Brands Reputation ROI Case Study 243

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

APRIL 29, 2021

In the 10 years since its launch, Line has become the leading social platform in the country, with roughly 68% of the population on the app. Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market. Easily manage all your social media in one place and save time with Hootsuite.

Brands 119

Brands HootSuite Yahoo Survey 119

Dave Fleet

JANUARY 21, 2021

While social media usage surged over the last six months during the pandemic, and people continue to use it as a news source , there is an ever-widening trust gap between the number of people using social media and their trust in what they see on those platforms. Brands need to build trust into their digital communications.

Privacy 397

Privacy Eventful Compete Report 397

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Yet how do you make the most of this social network? If you are a food brand looking to post videos on Instagram, Buzzfeed Tasty is for you. Condé Nast Traveler (@cntraveler).

Instagram 60

Instagram Brands Sports Travel 60

Audiense

JULY 8, 2016

Wimbledon is ruling the social media roost this week. Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. If you’ve been travelling around London by Tube or Trains this week, you’ll notice how atrocious the services have been. BsznrA6sHp.

Transportation 108

Transportation Brands API Travel 108

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia).

Study 377

Study Social Media Wikipedia ROI 377

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your Personal Brand is Made of Perceptions. Your personal brand is made up of perceptions of which we can't actually control.

Brands 78

Brands Training Template Templates 78

Hootsuite

NOVEMBER 1, 2021

What this means for brands: You need to understand what search terms people use to look for content like yours. Google Analytics , Hootsuite Insights , and o ther social monitoring tools can help give you insight into what terms people use to search for your business. What this means for brands : Again, it’s all about research.

SEO 145

SEO Instagram Tips HootSuite 145

Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. While brands should be applauded for shifting from delivering ads to delivering valuable content, that approach only goes so far, especially when you’re trying to introduce yourself to new customers.

Brands 167

Brands Content Fashion Influencer 167

Ignite Social Media

SEPTEMBER 23, 2021

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff? Steps for Planning a Social Media Sweepstakes . Generate Brand Awareness .

Social Media 186

Social Media How To Guidelines UGC 186

Audiense

JULY 8, 2016

Wimbledon is ruling the social media roost this week. Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. If you’ve been travelling around London by Tube or Trains this week, you’ll notice how atrocious the services have been. BsznrA6sHp.

Transportation 99

Transportation Brands API Travel 99

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Laurel Papworth

JANUARY 14, 2010

I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% Over 44% of Internet users are active in social media.

Hotels 85

Hotels Tourism Travel Social Media 85

Firebelly

JUNE 24, 2010

| Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence. But did you know there’s a social network dedicated to people who like totravel to different baseball parks?

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Waxing UnLyrical

JUNE 17, 2015

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. So what could possibly go wrong with brand publishing? This has made the brand iconic.

Publishing 100

Publishing Brands Communities Flickr 100

SocMed Sean

SEPTEMBER 19, 2019

Sometimes, Instagram can really set you in a foul mood… If you depend on social media platforms like Instagram as your marketing platform of choice, then you know how critical dropping engagement numbers can be for your brand. If you have been there and seen the daily drop in the numbers, then you know the feeling.

Instagram 210

Instagram Engagement Hashtag Geotagging 210

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Travel and Tourism. Finance social media resources.

Twitter 106

Twitter Tourism Travel Education 106

Later

AUGUST 21, 2020

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. It’s not enough to simply sell a product or service anymore — 74% of consumers expect brands to take a stand on important issues.

Instagram 104

Instagram Brands Communities Loyalty 104

Twist Image

JANUARY 16, 2013

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Because branding is all about leaving a mark (emotional, physical, you name it).

Brands 108

Brands iPad Apple Loyalty 108

Rebekah Radice

JANUARY 30, 2017

Join me in this look at 25 brands that make the MOST of visual content on social media. How 25 Brands Make the Most of Visual Content on Social Media. Each image is designed to further the culture and experience around the Volkswagen brand. tHe Horse Brand sells watches, but does it in a simple yet interesting way.

Social Media 128

Social Media Brands Content Ensembli 128

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Olive asked, and beer is on its way!

Campaign 145

Campaign Social Media Travel Hashtag 145

Pam Hughes

FEBRUARY 20, 2022

Are you looking for ways to boost your social media presence in 2022? Visual elements are a crucial part of your branding efforts. In addition, these elements can help you improve your overall branding efforts by helping to build brand recognition and associations, enabling you to better connect with your target audience.

Trends 74

Trends Social Media Patterns Travel 74

Sherrilynne Starkie

MAY 11, 2013

Taking part were more than 250 exhibitors across a range of categories including finance, health, travel and lifestyle. The show was designed to provide brands with multiple opportunities to engage directly with seniors. Related posts: Does your brand take bloggers seriously? Brands use social media for PR.

Travel 295

Travel Mobile Newsletter Project 295

Buffer Social

AUGUST 13, 2017

If you plan on sharing multiple images in the same Facebook post, there are some great insights at Have Camera Will Travel that cover all the various options that ensue here. LinkedIn uses the same Open Graph tags as Facebook and other social networks. Facebook will crop away the bottom of the image beyond the 714 pixels.

Social Networking 112

Social Networking Guidelines Social Media LinkedIn 112

Hootsuite

JULY 18, 2019

A unique and cohesive Instagram aesthetic is not just visually pleasing, but can greatly improve brand recognition and business success. It will convey your brand’s voice, personality, and help your followers instantly recognize your content when it appears on the feed. Examples from top-brands with tips and tricks you can apply today.

Instagram 108

Instagram Brands How To Feed 108

The Realtime Report

AUGUST 20, 2012

University of Pennsylvania grad student and blogger Lindsay Rule recently hitchhiked across the US using only social media and online networks, as part of a partnership between Architizer and Audi’s Urban Future Initiative. The trip was completely unplanned, relying on digital networks and the kindness of strangers.

CSR 180

CSR Social Media Travel Patterns 180

SocMed Sean

JULY 18, 2019

Click To Tweet My wife and I are starting a new travel blog at FlatlandersIn.com with the goal of documenting and sharing our travel and providing tips and recommendations for those who might be interested. Just a simple handle where we can share our travel photo. Will I get my brand new Instagram unblocked?

Instagram 269

Instagram Travel Process Notification 269

Hootsuite

SEPTEMBER 2, 2021

One thing that’s changed since the early days of social media is that many platforms used to focus on one function, such as social networking or image sharing. Now, most established social media platforms have expanded to incorporate live streaming, augmented reality, shopping, social audio, and more.

Types 145

Types Social Media Statistics HootSuite 145

Mindjumpers

SEPTEMBER 5, 2011

This in turn gives brands a chance to track their sales as well as traffic sources real-time. Further, brands can identify the influential users from demographic and geographic profiles as well as purchasing patterns from sharing. Why should brands use ConversionBuddy? Similar Posts: The Science of Social Timing [infographic].

Analytics 210

Analytics Patterns Retail Social Networking 210

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare!

Industry 231

Industry Real Estate Social Media Travel 231

Ignite Social Media

APRIL 9, 2020

” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. said brands must be sensitive to the current climate with their ads, while 19.1% said only if the brand’s product was “essential.” Key Takeaways. Notice the word some.

Survey 200

Survey Social Media Groups Groups 200

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

Hootsuite

DECEMBER 13, 2022

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Access exclusive, weekly social media bootcamps hosted by TikTok experts as soon as you sign up, with insider tips on how to: Grow your followers. If you’re posting on behalf of a lifestyle brand, this list is for you. Right on time.

Hashtag 105

Hashtag HootSuite SEO Travel 105

Hootsuite

JULY 8, 2020

Are they start-ups or enterprise-level brands? The social marketing manager? Social media analytics provide much of this information. Audience Insights provides valuable demographic information about your most engaged social media audience. Use social listening to find conversations about your brand.

Template 145

Template Templates Social Media How To 145

Hootsuite

APRIL 29, 2020

To keep things simple, you can use our free social media audit template to help you create an up-to-date inventory of all your social accounts. As part of your audit, make a note of how often you’re currently posting on each social network. Use social listening to understand industry norms. 10:45 a.m.,

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Template Templates Social Media Tools 145