Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build blogs and teach conversational marketing and business relationship building techniques.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

MAY 23, 2014

Categories: Blog , Facebook , Google Plus , LinkedIn , Pinterest , Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Analytics 280

Analytics Review Social Media Video 280

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Here are some reasons why increasingly savvy businesses are making inbound marketing the essential ingredient in their marketing mix.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

MAY 2, 2014

Below are highlights of changes on top social media platforms for the week ending May 2, 2014: New on Google+ Is Google+ Really Walking Dead? Not So Fast. Perhaps the biggest social media news this [.] ( Read more. ).

Foursquare 253

Foursquare Google Social Media YouTube 253

Harp Interactive

MAY 16, 2014

Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing , Twitter Tags: CardMunch , evernote , Facebook , facebook audience insights , language targeting , linkedin , mobile ads , mute button , Pinterest , social media , Social Media Snapshot , Twitter , Yahoo! Introduced late last week, [.] ( Read more. ).

Yahoo 252

Yahoo Mobile Social Media Twitter 252

Harp Interactive

DECEMBER 13, 2013

Categories: Blog , Social Media Marketing Tags: Facebook news , Facebook video auto-play , Google+ Ads , Post+ , redesigned Like button , social media news Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Social Media 265

Social Media News Google Video 265

Harp Interactive

JANUARY 10, 2014

Categories: Blog , Facebook , Google , Google Plus , Pinterest , Social Media Marketing , Twitter Tags: Blog , Facebook , Google , google plus , Pinterest , social media , Social Media Snapshot , Twitter Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Social Media 259

Social Media Google Twitter Facebook 259

Harp Interactive

APRIL 25, 2014

Below are highlights of changes on top social media platforms for the week ending April 25, 2014: New on Twitter MoPub = Mo’ Ads Late last week, Twitter announced it will now sell ads in [.] ( Read more. ).

Feed 252

Feed Feedly News Social Media 252

Harp Interactive

DECEMBER 20, 2013

Categories: Blog , Facebook , Social Media Marketing , Twitter Tags: Blog , Facebook , social media , Social Media Marketing , Social Media Snapshot , SportStream , Twitter , Video Ads Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Social Media 247

Social Media Feed Feedly Video 247

Harp Interactive

FEBRUARY 7, 2014

Categories: Blog , Facebook , Google , Pinterest , Social Media Marketing Tags: AllFacebook , Chrome , Facebook , Facebook Ad Manager , Google , Pinterest , Pinterest mobile , social media , Social Media Marketing , Social Media Snapshot Social Media Snapshot: Facebook Ad Manager Updates, New Technology & Pinterest Makeovers, Oh My!

Social Media 243

Social Media Facebook Mobile Google 243

Harp Interactive

JANUARY 24, 2014

Categories: Blog , Facebook , Google , SEO , Social Media Marketing , Twitter Tags: Facebook , Google , HootSuite , Instagram , social media , Social Media Marketing , Twitter , uverVU Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Social Media 236

Social Media HootSuite SEO Instagram 236

Harp Interactive

FEBRUARY 28, 2014

Categories: Blog , Facebook , Google , HootSuite , LinkedIn , Monitoring , Social Media Marketing , Twitter Tags: Facebook , Facebook Messenger , Firefox , Google , linkedin , Promoted Accounts , socia media , Twitter , Who''s Viewed Your Profile Facebook Tags, Twitter Promoted Accounts, Google Helps Local Media, and more!

HootSuite 248

HootSuite Social Media Twitter Facebook 248

Harp Interactive

MARCH 21, 2014

Below are highlights of changes on top social media platforms for the week ending [.] ( Read more. ). Blog Social Media Marketing Twitter @-reply evernote hashtags social media Social Media Snapshot twitter videos'

Social Media 236

Social Media Tools Hashtag Video 236

Harp Interactive

JANUARY 17, 2014

Categories: Blog , Facebook , Google , LinkedIn , Social Media Marketing , Twitter Tags: Facebook , gmail , Google , linkedin , social media , Social Media Snapshot , Twitter Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Social Media 241

Social Media LinkedIn Google Twitter 241

Harp Interactive

FEBRUARY 14, 2014

Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Facebook , Firefox , Google , page layout algorithm , social media , Social Media Marketing , Top heavy filter , Trending , Twitter Facebook Trending Hashtags, New Twitter Layout, Google Page Layout Algorithm Updates and more!

Hashtag 228

Hashtag Trends Social Media Twitter 228

Harp Interactive

MARCH 14, 2014

Below are highlights of changes on top social media platforms for the week ending March 14, 2014: New on Facebook Facebook Makeover Frenzy: A New Look [.] ( Read more. ). Below are highlights of changes on top social media platforms for the week ending March 14, 2014: New on Facebook Facebook Makeover Frenzy: A New Look [.] ( Read more. ).

Google 232

Google Instagram Social Media Facebook 232

Harp Interactive

JANUARY 31, 2014

Categories: Blog , Facebook , Google , Pinterest Tags: Facebook , Facebook custom audiences , Google , Paper , Pinterest , Pinterest Interests , social media , Social Media Marketing , Social Media Snapshot , website custom audiences Social Media Snapshot: Website Custom Audiences, Pinterest Interests, Snazzy Google Apps and more.

Social Media 226

Social Media Google Facebook Platform 226

Harp Interactive

MARCH 7, 2014

Categories: Blog , Facebook , Pinterest , Social Media Marketing Tags: Facebook , Facebook Ad Manager , Facebook ad sets , facebook ads , free image , getty images , news feed , social media , Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Feed 217

Feed Feedly News Social Media 217

Harp Interactive

JANUARY 3, 2014

Categories: Blog , Facebook , Social Media Marketing Tags: com , Blog , Facebook , Flipagram , social media , Social Media Snapshot , Web , web domains Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Social Media 248

Social Media Activities Facebook Platform 248

Harp Interactive

FEBRUARY 21, 2014

Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending February 21, 2014: New on [.] ( Read more. ).

Social Media 206

Social Media Twitter LinkedIn Advertising 206

Harp Interactive

MAY 23, 2014

Categories: Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Analytics 155

Analytics Review Social Media Video 155

Harp Interactive

NOVEMBER 16, 2009

This tried and true philosophy rings just as true today for any businesses entering into social media marketing. And now, if they don’t also dawn the social media marketing cap…they’ll be left behind. Social Media Marketing is more vital than ever for businesses of any size to gain exposure and compete in the marketplace.

Social Media 270

Social Media Small Business Metrics Compete 270

Harp Interactive

SEPTEMBER 13, 2010

Social Media Marketing and Search Engine Optimization work best when synergized. When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times!

SEO 313

SEO Social Media URL Engineering 313

Harp Interactive

DECEMBER 1, 2009

The web is an great platform for publicity; unfortunately not all of it is positive! Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. I’ll add to the list with any branded products or services. The company name.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Views (videos, ads, rich images).

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.&#. What is the difference?

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. Does social media marketing “work” for them too? A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands.

Small Business 188

Small Business Social Media Loyalty Aggregator 188

Harp Interactive

AUGUST 3, 2010

Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Here are some relevant questions: Questions to Ask Before Hiring a Social Media Marketing Company: Are you certified in social media? How do you leverage search marketing?

Questions 313

Questions Company Social Media Real Estate 313

Harp Interactive

OCTOBER 6, 2010

Thanks to their inherent viral features (such as activity feeds, friend invites, notifications etc), social networks provide the ideal platform for spreading the word about your campaign and your brand. build brand awareness. build brand awareness. Contests are a powerful way to: increase brand awareness.

Types 317

Types Facebook Notification Survey 317

Harp Interactive

DECEMBER 18, 2009

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

Tips 290

Tips CPM CPC Retail 290

Harp Interactive

FEBRUARY 17, 2010

Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. Amplify is also a social media platform. Amplify even allows for customization and branding of your Amplog!

Resources 282

Resources Features Bookmarklet URL 282

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. Does social media marketing “work” for them too? A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands.

Small Business 150

Small Business Social Media Loyalty Aggregator 150

Harp Interactive

FEBRUARY 9, 2010

Use HootSuite to publish content to multiple social media accounts and/or platforms including Facebook, Twitter, LinkedIn, Ping.fm (which pushes to many other platforms) and now they’ve just added WordPress functionality. Lets you set up columns which you can use to monitor twitter mentions of your brand. with stats.

Resources 243

Resources Ping.fm Tools Social Media 243

Harp Interactive

JULY 24, 2009

Meet your Peers Facebook provides the perfect “social&# platform on which to network with like-minded professionals and industry leaders. Increase Visibility/Brand Awareness Facebook has over 200 million active users. In fact, if used correctly, it may well be the most powerful business tool in your online repertoire.

Facebook 238

Facebook SEO Engineering Groups 238

Harp Interactive

JULY 24, 2009

Meet your Peers Facebook provides the perfect “social&# platform on which to network with like-minded professionals and industry leaders. Increase Visibility/Brand Awareness Facebook has over 200 million active users. In fact, if used correctly, it may well be the most powerful business tool in your online repertoire.

Facebook 238

Facebook SEO Engineering Groups 238

Harp Interactive

APRIL 4, 2014

Categories: Blog , Facebook , Google Plus , LinkedIn , Social Media Marketing , Twitter Tags: Facebook , foursquare , Foursquare ads , GooglePlus , linkedin , Products and Services tab , Tap to tweet , Twitter Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Foursquare 253

Foursquare LinkedIn Social Media Twitter 253