Writtent Blog

NOVEMBER 24, 2023

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. In Part 2, we’ll talk about the fun parts–branding and content creation.

Hubspot 96

Hubspot How To Loyalty Resources 96

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Advantages for Brand on YouTube.

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YouTube Brands Hubspot Overview 100

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Create surveys. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Guest Post by Monika Jansen. There’s a lot of noise out there.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. You may hear some complain micro influencers are not as savvy about the needs of the brand.

Influencer 237

Influencer Authentication Survey ROI 237

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

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Reputation Brands Construction How To 59

Amy Porterfield

MARCH 14, 2013

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot. Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that […].

Hubspot 50

Hubspot Survey Content Marketing 50

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Convince & Convert

JANUARY 31, 2024

The virtual assistant industry has grown exponentially over the years, highlighting its importance for brands all over the world. Create your own templates and checklists, or find ready-to-use templates and checklists on HubSpot, CoSchedule, or Hootsuite. One study projected that this fledgling industry will grow at a CAGR of 37.3%

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Project Social Media Template Templates 129

Webbiquity SMM

FEBRUARY 2, 2016

Branding Bricks ). The CMO Survey ). The CMO Survey ). The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Total spending on Internet advertising is predicted to grow 12.9% The Internet will become the largest medium for advertising in 2016 (ahead of TV). MediaPost ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Buffer Social

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.

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B2B Content Syndication SEO 95

Oktopost

JANUARY 11, 2024

Benefits of Demand Generation Tools Demand generation tools help produce targeted marketing campaigns that keep your brand top of mind and desired by your ideal customers. Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

AUGUST 19, 2020

Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. consumers had used a daily messaging app to communicate with a business within the past three months of the survey. Another Facebook survey found that 83% of U.S Building trust in your brand.

Facebook 143

Facebook How To Airlines Survey 143

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. The importance of reviews to a brand’s online reputation cannot be understated. Further, customer reviews offer marketers valuable insight into what customers think about their brand.

Review 123

Review Apparel Reputation Survey 123

Sprout Social

APRIL 12, 2022

Consumers continue to hold their favorite brands and businesses accountable for social and political issues. The internet and social platforms are vital tools for storytelling, brand management and connection. Across agencies, brands and nonprofits, 60% of those surveyed said the term public relations will need to be redefined.

Statistics 108

Statistics Skills Analytics Press Release 108

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are.

Strategy 52

Strategy UGC Brands Apparel 52

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

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Strategy Metrics Hubspot Retail 143

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Perhaps you’ve had customers fill out in-person or online surveys that provide information on their shopping preferences, or maybe you have access to a database of your shoppers’ zip codes, which can prove helpful when it comes to targeted ads.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

MAY 20, 2021

Employee feedback surveys. That’s why employee feedback surveys matter. That’s why employee feedback surveys matter. From quick pulse check-ins and exit surveys to annual assessments, regularly surveying workers should be a top priority. Think of eNPS as a sort of subset of employee surveys.

Engagement 131

Engagement Survey How To Collaboration 131

Buffer Social

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. Here is their advice for someone looking to grow in the field.

Social Media 90

Social Media How To Skills Hubspot 90

BeingOptimist

JANUARY 14, 2022

For instance, an A/B test was done by HubSpot that revealed that compared to a green “get started now” button, a red one made 21% more conversions. You can use in-application feedback, exit surveys, 1-on-1 interviews, and periodical surveys. Therefore, ensure you offer as few plans as you can.

Startup 105

Startup Discount Price Survey 105

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

APRIL 6, 2023

According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar. It helps you create content with intent instead of guesswork, creating more efficiency and opportunities to differentiate your brand.

Content 82

Content Collaboration Project Template 82

Likeable

JUNE 7, 2021

After doing a survey of our own, we found that most people fall into one of three groups. HubSpot Research reports that 91 percent of people believe ads today surpass the level of intrusiveness they held three years ago. Many find the product suggestions helpful, and discover new brands easily. To combat this, 21.7

Hubspot 52

Hubspot Survey Privacy Groups 52

Oktopost

JUNE 17, 2020

According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads. Hubspot Sales. If you’re looking for an established, trusted provider, look no further than Hubspot Sales. Top 10 Sales Automation Tools in 2020. Well, almost.

Tools 98

Tools Hubspot B2B Price 98

Proactive Report

APRIL 6, 2021

There are so many more opportunities to get your branded content published. According to this report, 70% of people say brand trust is important when making purchasing decisions. HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before.

Hubspot 59

Hubspot Startup Class Loyalty 59

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more. The cost (sometimes) is lower. Make Use of Lead Generation Forms.

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Social Media Strategies Summit

OCTOBER 24, 2018

However, as brands begin to see greater results and budgets increase, more pressure is put on marketers to prove ROI, stay ahead of the competition, and strategically align their efforts with business goals. Pick 4-5 competitors, including brands that are bigger and smaller than yours. What does your brand sound like?

Social Media 113

Social Media Strategy Guidelines Template 113

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. So how can we get to know our audience without bothering them with surveys, phone calls, or emails?

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

JUNE 14, 2021

Demand generation involves an array of techniques used to enhance the exposure of your brand. It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

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Comparison SEO Curation Domain Name 145

Pixlee

SEPTEMBER 22, 2021

87% of brands use UGC for authentic (and free) content. Pllus, it’s 35% more memorable and 50% more trusted than traditional branded content on social media. For example, Pixlee shows brands how UGC impacts their website repeat visit rate and conversion rate , while also calling out the top pieces of content in terms of engagement.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

87% of brands use UGC for authentic (and free) content. Pllus, it’s 35% more memorable and 50% more trusted than traditional branded content on social media. For example, Pixlee shows brands how UGC impacts their website repeat visit rate and conversion rate , while also calling out the top pieces of content in terms of engagement.

Data 52

Data Social Media UGC Sentiment 52

Buffer Social

OCTOBER 14, 2019

If your brand sells to consumers online, then these two social networks will be key places for you. . the Shop tab, you’ll see a list of “Shop the Look” pins for your brand, even sorted into collections. Survey says: Facebook. (!?). We’ve seen similar with Instagram Checkout, which lets you buy directly in the app.

News 63

News Facebook Survey Hubspot 63

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. The importance of reviews to a brand’s online reputation cannot be understated. Further, customer reviews offer marketers valuable insight into what customers think about their brand.

Review 52

Review Apparel Survey Reputation 52

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. Source: Hubspot.

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Influencer Marketing Nielsen Authentication 115

Sprout Social

MAY 5, 2021

Many of these touchpoints happen among marketers, especially as people get acquainted with your brand for the first time. That’s because social media is totally transparent as customers sound off on brands and what they like (or dislike) about any given product. Social media posts. Landing pages. Blog posts. The list goes on.

Data 117

Data Marketing How To Collaboration 117

Keyhole.co

JANUARY 27, 2023

Ultimately, the best channel for your brand depends on your customer base and the strategies you use to reach them. YouTube monetization also allows brands to increase ROI directly with their own channel. Automate your marketing processes Managing a brand’s multiple social media accounts isn’t an easy task.

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ROI B2B Social Media How To 52