Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 119

B2B Influencer Brands Marketing 119

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. This score is based on four components: Establishing a professional brand through your LinkedIn profile.

B2B 171

B2B Brands LinkedIn Groups 171

Unmetric

MAY 18, 2018

Discover helps you find anything a brand has ever said about any topic by searching through 500,000,000+ items of branded content published by over 100,000 major brands over the last 5 years. And yes, you can still filter these results by industry, geography, content type and time period. There’s a ‘select all’ option.

Groups 72

Groups Groups Brands Analytics 72

The Realtime Report

NOVEMBER 4, 2022

Establishing a Company Brand. Determining your company’s brand isn’t a walk in the park. After all, everything depends on the chosen brand, and your marketing strategies or product labels will depend on which brand you wish to project. Here are the steps to take to help in the brand-building process.

Company 91

Company Brands Compete Project 91

Waxing UnLyrical

FEBRUARY 28, 2013

Hopefully, this is what the birth of a plural democracy looks like, providing brands with the channels they need to communicate with their audiences. Libya’s Media and Marketing Industries Inching Forward is a post from: Waxing UnLyrical. There is at least some certainty about what has been achieved.

Industry 250

Industry Marketing Construction Flickr 250

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York. Maybe you could launch a new product, or perhaps you simply have to adjust your messaging to promote your brand slightly differently.

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. Those people, often senior leaders at an organization, need to feel confident in your partnership, authority in the industry and understanding of their business needs and goals. Lay the foundation: Brand positioning. Lay the foundation: Brand positioning.

Brands 126

Brands Team Industry Research 126

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What is social listening? What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

MAY 11, 2022

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Make no mistake, a solid product matters.

Brands 144

Brands Content B2B Apple 144

Ignite Social Media

OCTOBER 21, 2020

After working in the social media industry for over a decade and running a social media agency since 2007 , it also makes me wonder about my role in the space and if people like me are contributing to the problem. Things are going to vary slightly from brand to brand, but there are a few collective insights to consider.

Brands 154

Brands Film Issues Social Media 154

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. Choose up to three hashtags, including those that are commonly used in the industry or ones that your target audience would use to search to find you.

B2B 130

B2B LinkedIn Strategy Brands 130

Ignite Social Media

MARCH 4, 2021

The rapid adoption will continue forward in coming years,” says Jeremiah Owyang , an Industry Analyst & Founder Partner at Kaleido Insights. Users can create or join Clubs (like groups or communities) or rooms where speakers can discuss whatever the host decides to allow. What Brands are on Clubhouse?

Brands 180

Brands Hosting Conversation Platform 180

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Here are 20 broken down by industry to help you get inspired and improve your video strategy. Instagram Reel ideas for fashion and retail brands.

Types 118

Types Instagram Brands Collaboration 118

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Brands 114

Brands HootSuite Module Meme 114

Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. Tell us a bit about how Sway Group got started. How does Sway Group differentiate themselves? Danielle : I was at Edelman for almost seven years.

Groups 100

Groups Groups Influencer Case Study 100

Webbiquity SMM

JANUARY 30, 2020

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. A solid brand identity can help you get more people to trust your products and/or services. Guest post by Shane Barker.

Brands 159

Brands Airlines Hashtag Influencer 159

Sprout Social

FEBRUARY 4, 2020

And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. Enter LinkedIn influencers.

LinkedIn 108

LinkedIn Influencer Brands Marketing 108

Ignite Social Media

JULY 10, 2020

Gizmodo went even further, with a headline reading, “Facebook Ad Boycott Will Go on After Zuckerberg, Sandberg Blow Off Civil Rights Groups’ Demands.” Snapchat is less about stories today and more about visual group chatting, but they also offer a self-serve ad platform that can be started with relatively modest budgets.

Brands 176

Brands Facebook LinkedIn Influencer 176

Sprout Social

SEPTEMBER 12, 2022

9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. Read on to explore the industries they specialize in, services they provide and to hear about each of them with descriptions written in their own words. Drop & Hook.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry terms and trends: 61%. Industry/brand influencers: 60%. Competitive.

Brands 194

Brands Sentiment Influencer Survey 194

Likeable

JULY 1, 2020

Senior Brand Director, Scotch Porter. Aleesha Smalls-Worthington is the Senior Brand Director at Quallis Brands Co., which is the parent brand of Scotch Porter. Scotch Porter is a grooming and wellness brand that sells multi-purpose beard, hair, and face care products for men. Aleesha Smalls-Worthington.

Industry 134

Industry Marketing Insurance Yahoo 134

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” Which means the industry is primarily made up of Millennial white women. What does it say about the way brands co-opt BIPOC culture? How can we make a place in the industry for people from different generations? Even the majority of our own team fit within that demographic.

Social Media 123

Social Media Survey Education Team 123

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

Groups 111

Groups Groups Communities Organization 111

Oktopost

FEBRUARY 28, 2022

If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Table of Contents.

Company 136

Company B2B Brands How To 136

Audiense

JULY 26, 2017

A few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. Moving forward users of @Adecco_es or @SpringSpain , two of The Addeco Group ’s accounts, will be able to navigate, manage and personalise their experiences.

Groups 109

Groups Groups Twitter Marketing 109

Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

SEO 157

SEO Social Media Strategy Hashtag 157

Oktopost

MAY 18, 2021

Here you will find a summary of our latest webinar, “From the Experts: What’s in a Brand: Managing your Brand’s Reputation” with Kevin Mulrane, VP, Head of Sales, US at ProQuo AI. What Makes Up Peoples Relationships with Brands. Flip the Switch on Your Brand’s Relationship.

Reputation 117

Reputation Brands B2B Loyalty 117

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. So, how has Ugly grown from a startup idea to challenging billion dollar brands? Build a unique brand. But Ugly isn’t a plucky underdog. Zenner shared.

Industry 74

Industry Meme Survey Authentication 74

Unmetric

MAY 30, 2019

Unmetric now provides in-depth visual intelligence and analytics to help marketers decide which images engage best for their brand. Do you want to find out all the images containing sunglasses in a particular industry? How many brands are using fall colors in their autumn campaigns and how are their posts performing?

Brands 95

Brands Analysis Analytics Campaign 95

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column.

Brands 110

Brands Retail Meme Trends 110

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. R.I.P. Yahoo Groups.). Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. What is a subreddit?

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 136

Social Media Strategy Brands Airlines 136

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74