Oktopost

DECEMBER 21, 2023

Analyze their marketing strategies, customer feedback, and market positioning to identify potential gaps for your brand. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 89

Tools Sentiment How To Team 89

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. Putting insight into action is where brands truly capture the opportunity to better drive connection.

Authentication 100

Authentication Analysis Sentiment Tumblr 100

agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Why brands use social listening. You can learn a lot from listening in on the conversations happening around your brand. Think of social media like one giant focus group.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

OCTOBER 8, 2020

Everything you think of has been done or doesn’t fit your brand. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. They’ve created a brand hashtag #TellOn to feature the stories in photo form that their customers take. Use social listening.

Content 143

Content Meeting Process Focus Group 143

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Generates new business Google reviews work wonders in driving brand awareness. Gain valuable insights You know what’s better than surveys and focus groups? But reviews do more than just attract and convert potential customers. The result?

Review 84

Review Google Brands Sentiment 84

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Reputation 119

Reputation Brands How To Review 119

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. Even after five years, nothing can persuade you to end your boycott of the brand. Only the brands that go above and beyond for their customers receive enviable brand loyalty.

Metrics 98

Metrics Social Media Sentiment Airlines 98

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. This goes for brands as well. This approach pays off.

Examples 111

Examples Brands How To Aggregator 111

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This information can help businesses understand their overall audience demographics and brand sentiment. And that can be helpful, too.

Research 123

Research Social Media HootSuite Marketing 123

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. With these metrics, you can compare your performance to your past data, industry averages and competitors to make sure your brand stays on track.

Data 131

Data Social Media Metrics Analytics 131

Sprout Social

FEBRUARY 28, 2022

It’s no wonder brands are eager to hop on these opportunities for cultural advertising. Let your values align your brand to cultural moments. After all, cultural moments don’t come with brand guidelines. Look into the people, brands and media outlets that are present in the conversation. Who’s talking about it?

Brands 111

Brands Meme How To Advertising 111

Sprout Social

JANUARY 20, 2021

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. In the early stages of the buyer journey, people are trying to learn what brands are out there and what solutions are available.

B2B 109

B2B Research Sentiment Marketing 109

Buffer Social

JULY 25, 2019

At the end of the day, this group of people will drive results and progress for your brand. It’s this group of customers and audience where you want the strongest relationship. It’s this group of customers and audience where you want the strongest relationship. Here’s why. They’re liking.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Monitor brand sentiment. billion USD.

Retail 97

Retail FAQ How To Survey 97

Hootsuite

OCTOBER 1, 2019

Maybe even more, since some creators are reporting that followers are hitting that heart button less, now that likes are hidden. (In So how does that affect brands that rely on Instagram success? The runner-up for worst thing: 16% said that the change has confused brands, who are reaching out less.). Do they still matter?

Instagram 111

Instagram Geotagging How To Tourism 111

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media 120

Social Media Strategy Mobile Consultant 120