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Rethinking the influencer-brand relationship

Sprout Social

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Build Hype for your Event. Guest post by Rosemary McKee.

Eventful 145
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Social media in Europe: 15 stats to inform your strategy

Sprout Social

Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills. To help, we gathered all the information you need to get up to speed on the state of social media in Europe. but that doesn’t mean brands can leave the basics behind.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Your work here is done — you can use them for your target audience on social media, too. Sound familiar?

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Brand experience: Why it matters and how to build one that works

Sprout Social

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 110
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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

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Social Networking Friends vs. Real Life Friends | Almost Savvy

Almost Savvy

Social Networking Lines Get Blurred With the unprecedented growth of Facebook, it has become the largest social networking platform by far. Is this because social networking is new? No, gathering with our friends, sharing news and planning events is not new. When did things become so complicated?