Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Brands 148

Brands Marketing Real Estate Collaboration 148

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Eventful Facebook Analytics Aggregator 167

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 111

Brands How To Sentiment Metrics 111

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. From that point, IT can help bring the relevant information everyone needs into one place.

B2B 146

B2B Marketing Training Team 146

Pixlee

APRIL 27, 2020

billion people watched the Apple iPhone event of September 2019 live on YouTube. Samsung’s latest event had over 58 million live-stream viewers across the globe. And today, with all in-person events canceled, digital-live events are gaining unprecedented traction. Challenge: Holding the Attention of the Audience.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Ignite Social Media

JULY 6, 2023

As you can imagine, the first 24 hours of Instagram launching Threads have been nothing short of eventful. Most of these initial posts appear to be community-driven short-form content introducing the brand creatively to the platform. So What Should Your Brand Do? There are a few differences still between Twitter and Threads.

Instagram 148

Instagram Brands Twitter Syndication 148

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

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Collaboration Brands Fashion Sports 113

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

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Eventful LinkedIn B2B Microsoft 128

Janet Fouts

JULY 13, 2020

Have a listen to the podcast and be sure to reach out to our panelists through their information below. an agency dedicated to helping wedding, catering, and event professionals reach their full potential through fresh, cutting-edge marketing strategies that get and keep a consistent stream of clients. About our panel.

Brands 226

Brands Marketing Committee Consultant 226

Sprout Social

JULY 13, 2022

To help, we gathered all the information you need to get up to speed on the state of social media in Europe. The COVID-19 pandemic pushed people to embrace social as a means of connecting with loved ones and brands alike. We had to expand our team to make sure we could support the brands we work with.”.

Social Media 101

Social Media Strategy Statistics Trends 101

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Be honest, but be respectful.

Blogger 367

Blogger Brands Tips Influencer 367

Webbiquity SMM

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

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Eventful Social Media Badge Hashtag 145

Ignite Social Media

FEBRUARY 28, 2019

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Here’s what you need to know about Automatic Events. Here’s what you need to know about Automatic Events. How Automatic Events Work.

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Eventful Facebook Buy Activities 126

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

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B2B Eventful Marketing Conference 118

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. This sort of informational content is an easy win whenever you’re struggling with new ideas. But first, let’s start with a definition.

Examples 165

Examples Instagram Brands Transportation 165

Ignite Social Media

MARCH 4, 2021

If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face. There’s also the capability of adding Clubs and events to your calendar, which will likely be a helpful tool.

Brands 180

Brands Hosting Conversation Platform 180

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Examples 113

Examples Brands Sentiment Reputation 113

Ignite Social Media

FEBRUARY 1, 2017

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Let’s take a look at some considerations to get your brand ready to cover the gamut of 2017 activities. Brand events are like weddings: important, exciting, fun, and super busy.

Eventful 60

Eventful Brands Content Upcoming 60

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 115

Brands Sentiment How To Analysis 115

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Types 118

Types Instagram Brands Collaboration 118

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. Start with the basic stuff: demographic information. For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York. Sound familiar? And what can you do to make their life that little bit easier?

Social Media 213

Social Media How To Survey Analytics 213

Sprout Social

MARCH 20, 2020

In times like these, access to comprehensive information and real-time updates via social media has never been more important. Here at Sprout, we want to equip our customers with the information they need in the moment it matters. . During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation.

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Conversation Features Sentiment Tumblr 96

Ignite Social Media

JUNE 27, 2019

As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. While Facebook Groups have been known more commonly for personal use, new brand opportunities are arising on the platform which give businesses the ability to use groups as a more constructive tool.

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Groups Groups Brands Facebook 134

Sprout Social

SEPTEMBER 8, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. Attending continued education events, virtual or in-person, is truly priceless.

Eventful 132

Eventful Tips Conference Resources 132

Sprout Social

SEPTEMBER 3, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. . Attending continued education events, virtual or in-person, is truly priceless.

Eventful 115

Eventful Team Conference Resources 115

Sprout Social

MAY 16, 2016

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. But it’s not just about creating great Facebook events. Name Your Event.

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Eventful Brands Facebook Hosting 75

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. This strategy uses customer care questions to inform content, and vice versa. Let’s dive in.

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Strategy Brands UGC Marketing 123

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

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Hosting Eventful Class Instagram 84

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Oktopost

MARCH 24, 2022

Everyone is familiar with the concept of branding, but only some businesses have applied branding concepts to their image as employers. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. What Is Employer Branding, and Why Does it Matter?

Examples 107

Examples Campaign Brands Reputation 107

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2 Source: Hubspot Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

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Survey Brands Sentiment Template 94

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session.

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Influencer Travel Retail UGC 130

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Examples 114

Examples Brands Facebook Retail 114

Jon Loomer

JUNE 19, 2023

I’d typically recommend Awareness while utilizing Ad Recall Lift with bigger budgets, brands, and audiences. Messaging Apps: Get people to engage with your brand on Messenger, WhatsApp or Instagram. Messaging Apps (Click to Message, Sponsored Message): Get people to engage with your brand on Messenger, WhatsApp or Instagram.

Campaign 210

Campaign Eventful Conversation Instagram 210

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

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Engagement Brands Review Influencer 136