Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 30) and lastly one of my favorite articles from 2010, Branding and the ‘Me’ Economy from the New York Times. Let’s get to it.

Sites 235

Sites Social Media Tools Storify 235

Koka Sexton

MARCH 2, 2011

After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post? link] Spark Great information from @jaybaer: Everything you ever wanted to know about Facebook.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. Find where your clients/contacts are in the social media realm.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Community building 117

Community building Social CRM Consultant Posterous 117

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Understand the Context of the Inquiry Match the topic of the desired content as observed in social conversations with the keywords identified in search.

Social Media 142

Social Media Strategy Consultant Blogger 142

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. “We recognized the need to step up our game,&# says Lisa.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. During my initial hold time I heard music, information about United Airlines, and sometimes-long periods of COMPLETE silence, making me wonder, “Have I been disconnected?”.

CSR 129

CSR Airlines Loyalty Hashtag 129

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. During my initial hold time I heard music, information about United Airlines, and sometimes-long periods of COMPLETE silence, making me wonder, “Have I been disconnected?”.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. What’s the soul of your brand. Then this is the blog post for you.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Businesses will surely veer between the two given the way their focus shifts.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 11, 2010

Now use social listening tools to find blog posts, tweets, forum threads and other discussions about your brand and your products, and as appropriate direct fence-sitters to your new social media answers. Now you’re combining content with marketing, social media with customer service.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 161

Social Media Statistics Strategy Research 161

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Via @jaybaer: Do brand influencers hang out on Facebook, or Twitter?

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MAY 25, 2010

link] #bgsd [link] Elizabeth Sosnow Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services | Conferences and Events | Soci… [link] [link] Paula Lovell Hey @jaybaer you were rocking at #CAPRSA and this proves it. Thanks for sharing this information! Thanks for bringing it to CA conference!

Marketing 124

Marketing Social CRM Conference Social Media 124

Techipedia: Tamar Weinberg

JUNE 23, 2010

You create a brand new account on Facebook. A religious institution using a personal profile which uses default privacy to broadcast information about its offerings. Contributions on a Facebook event wall that come from a social media aficionado whose name clearly isn’t on his (her?) It’s just awkward.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

JUNE 24, 2010

Infomercials create brand-new categories by tapping into unexpected desires. Your social media strategy should do this too. With Social Media, take a look at Chris Brogan. He doesn't just spew endless bits of information about his product (books, etc.). So Jay, what's your favorite brand of tequila?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? The larger screen size is great for an information-based app like this one). My first PR job was in consumer product goods and one of our clients was a bagel brand. Let the other person feel that the idea is his or hers.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. Thank you so very much to each of the Twitter 20 participants, who gave so freely of their time and their knowledge in the true spirit of social media.

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MARCH 3, 2010

Think Different Here’s 6 ways to differentiate agency social media services: 1. Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. You can be helpful, too. link] Meryl K.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

APRIL 20, 2010

Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. marierowley thank you for your great information. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. if you could please help I would be very greatful.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. to get a glimpse of the potential for friend-curated information.

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. I hope Michael Lasky will take a look at your comments and provide some more insight – he’s the lawyer (I’m just the lowly marketer) and I have found him to be a fascinating source of information around these issues.

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

APRIL 12, 2012

There’s a sense that social media is actually mitigating negative word of mouth for these large customer service organizations. Jay : It’s amazing that the self-serve information trend has been so clearly documented, not just in customer service but in content marketing as well. Eric : Yeah. Vanessa : Absolutely.

Hotels 119

Hotels Instagram Authentication Social Media 119

Convince & Convert

JUNE 3, 2010

.&# Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure. I rarely communicate with the end. The DO part is key.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s about humanization.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JULY 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps 14 Things I Think I Think About Social Media Does Your Facebook Page Have a Pulse?

Social Media 142

Social Media Consultant Strategy Organization 142

Convince & Convert

MAY 26, 2010

link] Akash Sharma All 14 thoughts are more then thoughts and should be practiced by firms, the best ones are the second and the tenth points as both are not followed by brands. link] Make It Happen Event RT @juliehood: 14 Things I Think I Think About Social Media via @jaybaer [link] (Do these resonate with you?

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What do you think? link] robertwheatley Amen.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. I try to add value, have conversations, RT good info, and occasionally promote an event or blog of my own. It seems to be working.

Social Media 130

Social Media Consultant Health Care Questions 130